With so many types of marketing presented to the toolkits of RP specialists and individuals, you might stop to consider access if content marketing is worth it.
The short answer: without a doubt, yes. The long answer goes into some more detail. Content marketing is essential for practically any kind of business today. It doesn’t have to be the center of your strategy, but it is an invaluable tool when used correctly.
We’ll go over some basics for the uninitiated.
It’s in the name
Content marketing is precisely what it sounds like – creating content, for marketing purposes. The catch is that it’s not just a typical ad, product review or similar material.
Think of that incredibly convenient newsletter you get in your email, that provides you with cryptocurrency trends. Or the article on your favorite business website that helps you get the hang of navigating a certain kind of software that you started using. You may not have thought about it, but that’s content marketing.
And it converts, attracts and provides all sorts of other benefits. It can take form in more forms than newsletters or articles. It can be videos on YouTube, e-books, podcasts or online lessons. It can even be entertainment. It goes much deeper than meets the eye, and chances are, you’ll start spotting content marketing a lot more often after reaching this article.
This kind of content needs to be credible, authoritative and helpful. Like said before, it serves a vastly different purpose than a typical article or newsletter aimed for marketing or sales.
Your best foot forward
The two significant benefits of content marketing relate to how you present yourself to your audience and clientele. Good content marketing will improve your image by showing you as not just a provider of a good product, but also a credible voice of its industry. And that can go a very, very long way.
Content marketing also shows that you care about your users before and after they convert, while doing that extra bit of community service. Everyone loves a good guy. It is misleading to think that today’s marketing landscape is dominated by fast ads that come and go per the trend of the week or month.
Content marketing is the slow burn that greatly rewards your efforts if it is done well.
Behold the Brand
The content marketing can take your brand and give it a capital B. Like mentioned before. This is a great way to mold and better your company’s or your image in the public space.
Even if you don’t provide the best product in your respective industry, through carefully curated content marketing, you can establish yourself as an expert in the field and an authority on the subject.
When considering this benefit, it’s essential to drive home the point, that it doesn’t mean you should do this by giving poor reviews to your competition, or similar content. That can blow up in your face incredibly easily. Instead, content that is genuinely informative or helpful for the user is what works.
Through this, continent marketing can make you synonymous with your industry through association. Same as when you think “search,” you think “Google.” In short, you’re building brand awareness.
That’s what separates the medium and small companies from the big ones – awareness.
The big three letters
SEO. That stands for search engine optimization. It is the process of improving your website or page, formatting and creating its content in a specific way that will help your content show up near the top of the search results when searching for specific keywords.
It’s one of the critical building blocks of contemporary marketing, as Google queries are becoming more frequent than URLs. Even if you have a massive social media following, and your product is known by word of mouth, you are shooting yourself in the foot by neglecting SEO. So, this means that content marketing can help you increase traffic and traction.
There are two main methods of it: first of all, if you provide people with compelling and useful content – they will frequent it, and that will up your page’s rank. Secondly, you have the opportunity to grow the SEO of your website, by uploading more content to it and hosting it elsewhere.
It expands the possibility of backlinking and utilizing other SEO techniques that will enable a new traffic inlet.
All the way to the bank
Everything we mentioned, all the methods and reasons work to increase two key metrics: leads and conversion rates.
A lead is called a potential customer that shows interest in your product. Conversion rate refers to leads being converted into customers or clients. Ideally, you’re trying to have both of these as high as possible.
Conversion is harder to increase, so having more leads is a good way of giving yourself a helping hand. By presenting yourself in the ways that content marketing enables you to, you’re guaranteed to utilize a whole new revenue stream that brings in people and encourages them to pay.
Putting it briefly
Good content and its marketing are a must-have in the current landscape. It will require some know-how and learning for the uninitiated, but it guarantees a solid return on investment.
The benefits you get to look forward to better SEO, brand awareness, brand formation, lead generation, and increased conversion rates. It starts as a snowball that with time tumbles into an avalanche that you can take straight to the bank.