You might have heard it that by 2020, 50% of all searches will be voice-activated. This leaves two implications. If you are a user, you might find it easier to search for something online.
On the other hand, if you are a business, there might be some customer behavior change that requires you to prepare the best strategy to face it.
Most businesses today might have worked hard for their SEO (Search Engine Optimisation) efforts. But, it is time to set strategies for Voice Search Optimisation too. With the increase in mobile phone usage, there will be more voice searches both in looking up information and making purchases. In fact, voice shopping market is growing and if you are a business – don’t miss the chance to gain profit from it. Today, nearly half of US citizens use digital voice assistants intensively but there are only 4% of companies that have prepared for the upcoming trend of voice search.
That means the opportunity to win over the competition in this voice-based search is high. To achieve it, making your website voice search optimization is a priority.
What Is a Voice Search?
A voice search is a voice recognition technology that allows you to search for anything on the web using a spoken command. Depending on the device you use, you can activate the voice search on your device by saying a certain phrase, such as: “Hey, Alexa”, “OK, Google!” or “Hey, Siri!”.
Voice search has unique key points that traditional text search doesn’t.
- Faster and easier than typing
- Easier to multitask
- Instant answers
- Using your natural search queries
Voice Search Optimization
Voice Search Optimisation is an effort to make your website rank high in the search engine page results by using the right keyword or phrases for any relevant voice search queries.
As you might know that SEO (Search Engine Optimisation) world is constantly changing and all digital marketers around the world adjust their strategies to meet Google’s requirement. Otherwise, they might miss the boat. So, when Google announced its search engine algorithm called Hummingbird, you know there is something new to come. The truth is Hummingbird is not simply an update but a remastering.
With this algorithm, gone are the days for keyword stuffing. For example, if you type “weather” it won’t show you the definition of the weather or any website that has the word “weather” in it. It simply gives you a list of website with today’s weather information.
Not only that, Google experimented with featured snippets too so that you might find information without even clicking on a link. Plus, Google encourages natural language processing that clearly in the direction of voice search and AI-based technology.
How Voice Search Optimization Impact Digital Marketing
There is a matchmaking process on every query request to deliver the relevant results for users. Search engines will not only crawl the data from all websites, but they also learn what the users want. That being said, if voice search brings out different queries, it would ask for different results.
In fact, the number of search query increase and you should anticipate the best answer. The most important thing is to adapt to the latest best practice of Voice Search Optimisation.
Start with Mobile Users in Mind
As you know that Siri has been a part of Apple mobile devices longer than the desktop ones, meaning that people are more accustomed to using voice search on their phones.
So, you should always make your website design mobile-responsive and deliver your information in a clear and concise way.
Use Conversational Tone
With voice search, people will not use keyword queries the same way as with text search. For example, users won’t ask “DSLR camera” but rather “Where to find DSLR camera in downtown New York?” So, if you have a voice search-friendly site, that contains related information with the user intent at the specific location, you might be on the top results.
Deliver Context-Based Results
While the text search might focus on giving links, the voice search is intended to give more instant and to the point result like featured snippets. The technology makes it possible to record all the recent searches and history of users’ transactions, so getting context-based results is easier.
For example, when someone travels from New York to London, and use the voice search to find the best Chinese restaurant, they expect results with accurate locations near them. Not only that, if you could anticipate what users want and you can direct them on the reservation or delivery page, you can direct them closer to the check out process.
Fast Loading Page is a Must
Obviously, your website page should load fast either on desktops or mobiles. However, if people use voice search they tend to expect the results faster. So, once your website fails to load properly or the navigation among pages is not smooth, they will move to another website.
To avoid such a situation, you should test your page loading speed and solve possible issues in advance.
The era of voice search is approaching, as more and more people use it instead of text search. Making your business ready for it by implementing the right Voice Search Optimisation is highly recommended.
You should start with mobile users in mind, use conversational tone on your content, ensure your website has a good structure, to provide context-based results and fast loading speed.