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If you had told someone 30 years ago that people would be able to communicate instantly using a handheld device that offered them access to an entire encyclopedia of information, along with almost every film or TV show that had ever been made, they would have looked at you like you were insane.

That’s exactly what mobile phones are, though. The invention of the Internet and handheld devices has changed the way that we consume content. Few people read broadsheet newspapers. Our attention spans are shorter and we aren’t interested in reading articles that are more than 1,000 words long. Unless, of course, the subject matter really interests us.

Marketing in a Different World

The way that we consume content has changed, and this means that we have had to adapt as marketers. Infographic marketing is one of the most powerful digital marketing innovations. Infographics cater to the way that people use the Internet today, by presenting people with fresh, engaging content that they can consume ‘at a glance’. Learning how to use them effectively is important if you want your brand to stand out but you can always trust us on this – just get in touch and we will scale your brand.

Infographics marketingImage source: https://pixabay.com/

Why Infographics Marketing Works

Infographics work well for several reasons:

  • Most people are visual learners
  • Infographics are eye-catching
  • We form connections between images and information in our memories
  • It takes just a few seconds to ‘read’ an infographic
  • Infographics are entertaining as well as informative
  • Infographics are highly shareable, so they have a greater reach than text-only posts

Creating Infographics That Stand Out

You don’t have to be a skilled graphic designer to create infographics. There are many free tools out there, such as Canva, that allow people to try their hands at infographic marketing using free templates and a drag-and-drop interface. Using these tools, you can make fairly professional looking infographics using your mobile phone. Still, if you may need help – we are ready to do our best!

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Just because an infographic is fairly professional-looking, however, it doesn’t mean that it is also engaging, interesting, and likely to inspire action – whether that action is sharing the content, or going to your website. To achieve that, you need to understand the golden rules of Infographic marketing.

Rule 1: Size Matters

Mobile web traffic accounts for a huge portion of web traffic in most countries today. This means that you need to cater to mobile users. Mobile phones are long and thin. You should design your content so that it’s easy to read on a mobile phone.

Let’s take a look at this Canva template. The infographic is long and narrow. Mobile users will be able to see the whole width of the image without scrolling, assuming their phone is relatively modern. Some users will need to scroll down to read the whole thing, but they won’t have to scroll far. Viewing the image is low-friction for them, so they’re likely to browse, and hopefully share.

Rule 2: Make Thumbnails for Social Media

While the above image is great for sharing on your own blog or in an email, if you were to post it to Facebook, it wouldn’t fit in the image section of a standard Facebook post. If you don’t supply a thumbnail for your infographic on Facebook, the platform will automatically crop the image to make its own Thumbnail. Rather than hoping that Facebook will crop the right part, make your own thumbnail so you have some control over how it looks.

Rule 3: Be Mindful of Contrast and Colors

If you aren’t a graphic designer, then the idea of choosing color schemes might seem a little intimidating. It’s an important task, though. Colors are an important part of branding. Have you ever noticed how marketing for professional services tends to include lots of ‘safe’ colors such as blue and grey? High end, aspirational products tend to have dark colors, and a bit of gold and silver? Brands marketed at children feature bright colors.

Think about the message you want to send, and pick colors that match it. Make sure that the infographic is easy to read, and that there’s plenty of contrast between the colors. You can use color wheels to help you pick out your infographic color scheme. Even if you aren’t a graphic designer yourself, applying the rules of thumb associated with the color wheel can help you create content that looks good. Alternatively, you can use a tool like Coolors, which will help you find colors that match together easily.Creating Infographics

Image source: https://pixabay.com/

Rule 4: Know Your Audience

When you’re making an infographic, think about who it is being made for. Let’s imagine you’re selling a brand of cleaning products that could be used in hospitals or in the home. When you’re marketing to medical professionals, the problem you’re solving is cleanliness, but you’ll want to emphasize that the product meets all of the health and safety requirements of the hospital.

The same product, marketed to families, would take a different approach. The problem you’re solving there is “keeping your family safe from germs” and “lets you clean quickly and get good results”. The stats you present in your infographic might be different, and you would use different terminology.

That’s why one of the golden rules of marketing is to know your audience and put yourself in their shoes. You know why your product is great, but you don’t want to just share that message from your perspective. You need to use your infographic to attract the attention of your target audience, and they want different things to you.

marketing audienceImage source: https://pixabay.com/

Infographics Are Here to Stay

Infographics are the ‘hot new thing’ in marketing, and that means they’re everywhere. They work, too, which means the trend won’t end soon. So, in a world where social media is full of images and advertisements, you need to make yours stand out.

Plan your message, pick your theme, and take your time over creating fresh content. Make it worth the time for your prospective audience to stop scrolling and read. This is especially useful for attracting fresh visitors. Most of the time people aren’t willing to stop and read an article from a source that they’re not familiar, however, if you present a captivating infographic, they’re more than likely to stop and read through that. 

We hope that this article puts you on the right track for using infographic marketing to its full potential. Good luck.

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