marketing innovations

Moving Step-by-Step with Marketing Innovations

Marketing innovations are essential to increasing the chances of the product succeeding in the market especially when the difficulty of introducing a new product is common. Annually, 80% of new products have failed to survive in the market. Even the big players are not immune to this problem. For instance, The Coca-Cola Company had encountered […]

Semantic Search

How Semantic Search Technology is Changing the Google Advertising Landscape

Gone are the days where tailoring your keywords for the sake of search engine results required considerable effort. With the term “machine-learning” thrown around so much these days, it’s not surprising that Google’s algorithms keep up the pace to match. With semantic search technology, Google’s search engine will rack up much more relevant results not […]

Things to Consider Before Starting Your Own Website

In the online world of the 21st century, you’re not on the map, unless you’re on the internet. It is indeed one of the greatest inventions to date that gives businesses a capable platform, a voice to anyone who has something to say and encourages communities and innovations. We’ve reached a point where pretty much […]

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