people working with digital marketing illustration

How to Start Working With Digital Marketing

With the advancement of technology, the marketing trend has shifted more into the digital ecosystem. Marketers now use various technologies and platforms that allow them to engage their target audience more effectively. Because of that, digital marketing has also become a viable career path. However, taking that first step into the digital marketing industry might […]

rocket coming out of a computer representing launching a business

How to Start a Career in Digital Marketing (2021)

McKinley Marketing Partners shows digital marketing is the most in-demand specialty in the marketing field. Over 60 percent of companies plan to hire more digital marketers to their teams as online marketing trends become more massive. With the high demand, digital marketing is a smart career choice so one should learn digital marketing to become […]

repurposing your content for digital marketing advantages

The Ultimate Guide to Repurposing Your Content In 2020

Did you know that repurposing your content can benefit your website’s performance? Content can be redesigned for different platforms and different audiences to increase awareness about your brand. In this article, we’ll explain to you the basics of repurposing content and its benefits. We’ll also present some content repurpose ideas you can try out for […]

Content Optimization For Your SEO

Content Optimization For Your SEO

SEO is vital in site ranking and a crucial aspect of content marketing that helps websites and other online pages rank higher for specific keyword searches, so content optimization is unavoidable if you wish to be found on Google Search Results. Many factors affect the rank of your content on the search engine result page. […]

Using Big Data And AI For Efficient Online Reputation Management

Using Big Data And AI For Efficient Online Reputation Management

Are you wondering why online reputation management means? Google your business name today, or checkout comments on Facebook, Instagram, and Twitter. What do you see? Are you well represented online? What do your customers say about the services offered? In today’s internet economy, online reputation management cannot be overstated. Statistics show that 85% of consumers […]

illustration of people working on online business content

Tailoring Your Website’s Content to Improve SEO

SEO or search engine optimization remains to be one of the critical factors in internet fortune throughout 2018. Despite the doomsday calls talking about the death of content SEO, it stays alive, well, and more important than ever. Creative infographic on SEO book shows a few key reasons for it. Firstly, if search engines put up nothing […]