digital social media marketing

Guerrilla Marketing Tips For your Business

At times it’s not enough to use conventional marketing tactics. They take a while to bring results. While you wait for your pages to rank on the search engine result pages you can score some quick wins with alternative strategies like guerrilla marketing. In this article, we’ll cover everything you need to know about it, […]

digital marketing illustration

Video Marketing Rise: What it Brings to the Table

Have you ever seen Dollar Shave Club’s video? It generated 12,000 new orders 48 hours after its release. What about GoPro’s video of a fireman saving a kitten? The videos are examples of successful video marketing. We can see how they contributed to the brand’s image and product sales. As it becomes more significant, it’s […]

Moving Step-by-Step with Marketing Innovations

Marketing innovations are essential to increasing the chances of the product succeeding in the market especially when the difficulty of introducing a new product is common. Annually, 80% of new products have failed to survive in the market. Even the big players are not immune to this problem. For instance, The Coca-Cola Company had encountered […]

Semantic Search

How Semantic Search Technology is Changing the Google Advertising Landscape

Gone are the days where tailoring your keywords for the sake of search engine results required considerable effort. With the term “machine-learning” thrown around so much these days, it’s not surprising that Google’s algorithms keep up the pace to match. With semantic search technology, Google’s search engine will rack up much more relevant results not […]