Best Digital Marketing Practices for Small Business Owners

Best Digital Marketing Practices for Small Business Owners

Digital marketing practices are vital for small businesses, especially if you need to thrive in the competitive market today. Many consider digital marketing as a strategy used by prominent and established companies out there. But that is not the case; digital marketing has a significant impact on your business. However, many small businesses find it […]

Building Brand Awareness Using Email Marketing

Building Brand Awareness Using Email Marketing

Brand awareness is how consumers recognize, familiarize, and associate the services or products of a company under specific conditions. Small businesses and startups face stressful and overwhelming situations when it comes to building their brand awareness. Unlike big companies, small startups lack funds to engage in rather costly marketing strategies to cement them as authorities […]

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Guerrilla Marketing Tips For your Business

At times it’s not enough to use conventional marketing tactics. They take a while to bring results. While you wait for your pages to rank on the search engine result pages you can score some quick wins with alternative strategies like guerrilla marketing. In this article, we’ll cover everything you need to know about it, […]

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How to Manage Your Ad Campaign with Social Sensitivity

It’s a fascinating time to be in the Ad campaign games. Social norms have evolved in such a way that numerous once-taboo subjects are on the table, but one misstep can result in swift censure and reputation damage. It’s a high-risk, high-reward environment, and you’ll need a solid foundation of social sensitivity to manage Ad […]

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Video Marketing Rise: What it Brings to the Table

Have you ever seen Dollar Shave Club’s video? It generated 12,000 new orders 48 hours after its release. What about GoPro’s video of a fireman saving a kitten? The videos are examples of successful video marketing. We can see how they contributed to the brand’s image and product sales. As it becomes more significant, it’s […]

Moving Step-by-Step with Marketing Innovations

Marketing innovations are essential to increasing the chances of the product succeeding in the market especially when the difficulty of introducing a new product is common. Annually, 80% of new products have failed to survive in the market. Even the big players are not immune to this problem. For instance, The Coca-Cola Company had encountered […]