Competitors are a great source of digital marketing ideas. Knowing your competitors can give a lot of insights into making improvements in how you market your own campaigns. Strategic planning forms an essential role in monitoring competitor tactics in any business area. Using the monitoring of competitors through manual or automated solutions informs your own […]
Marketing and advertising have gone through several evolutions since the internet became a prime home for online businesses. In parallel with that, customer behavior has changed widely and created new and different eCommerce trends every day. Website owners have harnessed much of the value found in the latest digital marketing innovations as these have become […]
Digital marketing practices are vital for small businesses, especially if you need to thrive in the competitive market today. Many consider digital marketing as a strategy used by prominent and established companies out there. But that is not the case; digital marketing has a significant impact on your business. However, many small businesses find it […]
Brand awareness is how consumers recognize, familiarize, and associate the services or products of a company under specific conditions. Small businesses and startups face stressful and overwhelming situations when it comes to building their brand awareness. Unlike big companies, small startups lack funds to engage in rather costly marketing strategies to cement them as authorities […]
Building your target market is often crucial for any business to grow and achieve its objectives. But that is not all, as you have to make your audience take the next step and sign up to your newsletter, buy your product, or share your content. Making them have the urge is vital, whether requesting more […]
Social media is a great way to build your brand’s reputation since it connects your business with people all over the world. Managing your online presence is crucial for building trust between your company and your customers. Unfortunately, social media can also break that trust and ruin your business reputation in a matter of seconds. […]
In the business world, the future is filled with opportunity. This is in part due to the way in which business is reliant upon innovation. As technology advances and we further digitize as a society, the options available in terms of products and services increase. As this expansion occurs, customer expectations change with it. This […]
What is a Digital Marketing Strategy and its Importance? Digital marketing strategy is a common phrase that pops out whenever you’re searching for ways to increase your business and brand awareness. But what is it, exactly? More importantly, why should you care? If you see this, you’re in luck. I’m going to answer all of […]
Have you ever seen Dollar Shave Club’s video? It generated 12,000 new orders 48 hours after its release. What about GoPro’s video of a fireman saving a kitten? The videos are examples of successful video marketing. We can see how they contributed to the brand’s image and product sales. As it becomes more significant, it’s […]
Artificial Intelligence (AI) is not science fiction anymore. But instead of scary robots that want to overthrow the human race, intelligent machines are helping us carry out our everyday tasks. AI is not something new, but it’s getting more advanced and changing how things work — and search engine optimization (SEO) is not an exception. […]
