motivation theory in business

How to Implement Motivation Theory in Business Management

Managing people and finding ways to make them more productive are crucial parts of running a business. According to a Gallup study, employees work 20% better when motivated. Because of that, employers need to determine the best strategy to raise workers’ morale. Business owners and managers can utilize motivation theory in business. These theories are […]

startups

Top 8 Startups in the eCommerce Space

The eCommerce market is one of the fastest-growing industries in the world. According to Statista, revenue in the eCommerce industry is projected to reach more than $3.2 trillion by the end of 2021. Online shopping is also the most popular purchase method since around 27% of the total global population are digital buyers. This rapid […]

brand attributes

Brand Attributes: 7 Easy Steps to Identify Yours

The online market is flooded with brands competing for customers’ attention. Meanwhile, people’s attention spans continue to decrease year by year. With such an issue, how can you ensure your brand sticks in the minds of your customers? And what are the most important brand attributes to have in mind? If you’ve tried various branding […]

psychology in marketing illustration

How Psychology Is Used in Marketing Strategies

Marketers and business owners need to be smart when finding ways to promote their products or services. One of the steps that determine the success of your marketing campaigns is developing a good marketing strategy. Aside from deciding tools and media to use for their campaigns, marketers also need to figure out how to create […]

business marketing illustration

What’s the Difference Between Digital and Internet Marketing

No business can grow without a good marketing strategy. And with the constant growth of technology, marketing efforts also shift towards digital media. Marketers in the United States dedicate 15.8% of their company’s revenue on average towards digital marketing efforts, making it a very popular way of attracting new clients and increasing sales. The term […]

people working with digital marketing illustration

How to Start Working With Digital Marketing

With the advancement of technology, the marketing trend has shifted more into the digital ecosystem. Marketers now use various technologies and platforms that allow them to engage their target audience more effectively. Because of that, digital marketing has also become a viable career path. However, taking that first step into the digital marketing industry might […]

people using a phone for business planning

Why You Need a Business Plan and How to Write an Outline

A business plan is a detailed description of how a business formulates its objectives and the strategies to achieve them. The plan often serves as a guide for how a company will operate. This is because it covers all things marketing, sales, financing, and operational plan of action. For startups, creating a business plan can […]

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How Algorithms Work in Social Media

Social media has become one of the leading marketing platforms for businesses. They use the platforms to engage with customers, build brand awareness, and generate leads. However, it’s not easy to stand out when there are thousands of social media business accounts. You need the right approach to put you in front of your target […]

rocket coming out of a computer representing launching a business

How to Start a Career in Digital Marketing (2021)

McKinley Marketing Partners shows digital marketing is the most in-demand specialty in the marketing field. Over 60 percent of companies plan to hire more digital marketers to their teams as online marketing trends become more massive. With the high demand, digital marketing is a smart career choice so one should learn digital marketing to become […]