people working with digital marketing illustration

How to Start Working With Digital Marketing

With the advancement of technology, the marketing trend has shifted more into the digital ecosystem. Marketers now use various technologies and platforms that allow them to engage their target audience more effectively. Because of that, digital marketing has also become a viable career path. However, taking that first step into the digital marketing industry might […]

people using a phone for business planning

Why You Need a Business Plan and How to Write an Outline

A business plan is a detailed description of how a business formulates its objectives and the strategies to achieve them. The plan often serves as a guide for how a company will operate. This is because it covers all things marketing, sales, financing, and operational plan of action. For startups, creating a business plan can […]

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How Algorithms Work in Social Media

Social media has become one of the leading marketing platforms for businesses. They use the platforms to engage with customers, build brand awareness, and generate leads. However, it’s not easy to stand out when there are thousands of social media business accounts. You need the right approach to put you in front of your target […]

rocket coming out of a computer representing launching a business

How to Start a Career in Digital Marketing (2021)

McKinley Marketing Partners shows digital marketing is the most in-demand specialty in the marketing field. Over 60 percent of companies plan to hire more digital marketers to their teams as online marketing trends become more massive. With the high demand, digital marketing is a smart career choice so one should learn digital marketing to become […]

knowing your competitors is an important part of digital marketing

The Importance of Knowing Your Competitors Steps In Digital Marketing

Competitors are a great source of digital marketing ideas. Knowing your competitors can give a lot of insights into making improvements in how you market your own campaigns. Strategic planning forms an essential role in monitoring competitor tactics in any business area. Using the monitoring of competitors through manual or automated solutions informs your own […]

the importance of digital marketing innovations for any businesses

The Latest Digital Marketing Innovations Overview of 2021

Marketing and advertising have gone through several evolutions since the internet became a prime home for online businesses. In parallel with that, customer behavior has changed widely and created new and different eCommerce trends every day. Website owners have harnessed much of the value found in the latest digital marketing innovations as these have become […]

Best Digital Marketing Practices for Small Business Owners

Best Digital Marketing Practices for Small Business Owners

Digital marketing practices are vital for small businesses, especially if you need to thrive in the competitive market today. Many consider digital marketing as a strategy used by prominent and established companies out there. But that is not the case; digital marketing has a significant impact on your business. However, many small businesses find it […]

Building Brand Awareness Using Email Marketing

Building Brand Awareness Using Email Marketing

Brand awareness is how consumers recognize, familiarize, and associate the services or products of a company under specific conditions. Small businesses and startups face stressful and overwhelming situations when it comes to building their brand awareness. Unlike big companies, small startups lack funds to engage in rather costly marketing strategies to cement them as authorities […]

Digital Guerrilla Marketing

Digital Guerrilla Marketing Tips For your Business

At times it’s not enough to use conventional marketing tactics. They take a while to bring results. While you wait for your pages to rank on the search engine result pages you can score some quick wins with alternative strategies like guerrilla marketing. In this article, we’ll cover everything you need to know about it, […]

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