person using social media clicking play button

How Algorithms Work in Social Media

Social media has become one of the leading marketing platforms for businesses. They use the platforms to engage with customers, build brand awareness, and generate leads. However, it’s not easy to stand out when there are thousands of social media business accounts. You need the right approach to put you in front of your target […]

knowing your competitors is an important part of digital marketing

The Importance of Knowing Your Competitors Steps In Digital Marketing

Competitors are a great source of digital marketing ideas. Knowing your competitors can give a lot of insights into making improvements in how you market your own campaigns. Strategic planning forms an essential role in monitoring competitor tactics in any business area. Using the monitoring of competitors through manual or automated solutions informs your own […]

repurposing your content for digital marketing advantages

The Ultimate Guide to Repurposing Your Content In 2020

Did you know that repurposing your content can benefit your website’s performance? Content can be redesigned for different platforms and different audiences to increase awareness about your brand. In this article, we’ll explain to you the basics of repurposing content and its benefits. We’ll also present some content repurpose ideas you can try out for […]

Semantic Search

How Semantic Search Technology is Changing the Google Advertising Landscape

Gone are the days where tailoring your keywords for the sake of search engine results required considerable effort. With the term “machine-learning” thrown around so much these days, it’s not surprising that Google’s algorithms keep up the pace to match. With semantic search technology, Google’s search engine will rack up much more relevant results not […]

Why Content Marketing Is Essential for Your Company

With so many types of marketing presented to the toolkits of RP specialists and individuals, you might stop to consider access if content marketing is worth it. The short answer: without a doubt, yes. The long answer goes into some more detail. Content marketing is essential for practically any kind of business today. It doesn’t […]

Tailoring Your Website’s Content to Improve SEO

SEO or search engine optimization remains to be one of the critical factors in internet fortune throughout 2018. Despite the doomsday calls talking about the death of SEO, it stays alive, well, and more important than ever. Creative infographic on SEO book shows a few key reasons for it. Firstly, if search engines put up nothing but […]

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