Social media has become one of the leading marketing platforms for businesses. They use the platforms to engage with customers, build brand awareness, and generate leads. However, it’s not easy to stand out when there are thousands of social media business accounts. You need the right approach to put you in front of your target […]
Competitors are a great source of digital marketing ideas. Knowing your competitors can give a lot of insights into making improvements in how you market your own campaigns. Strategic planning forms an essential role in monitoring competitor tactics in any business area. Using the monitoring of competitors through manual or automated solutions informs your own […]
Did you know that repurposing your content can benefit your website’s performance? Content can be redesigned for different platforms and different audiences to increase awareness about your brand. In this article, we’ll explain to you the basics of repurposing content and its benefits. We’ll also present some content repurpose ideas you can try out for […]
You have just prepared the content for your your blog, and you are now ready to share it with the world. But you are not exactly sure of what to do next. You cannot just sit back and wait for people to come up and read or share your content. If you want your blog […]
While there are plenty of digital marketing techniques that you can use to generate leads for your website and to increase brand awareness, eBook marketing is one technique that can bring you long-term returns. Marketing/promoting your business with an eBook is a hot trend, as eBooks are not only easily accessible but are also a lead […]
Are you wondering why online reputation management means? Google your business name today, or checkout comments on Facebook, Instagram, and Twitter. What do you see? Are you well represented online? What do your customers say about the services offered? In today’s internet economy, online reputation management cannot be overstated. Statistics show that 85% of consumers […]
In the business world, the future is filled with opportunity. This is in part due to the way in which business is reliant upon innovation. As technology advances and we further digitize as a society, the options available in terms of products and services increase. As this expansion occurs, customer expectations change with it. This […]
Gone are the days where tailoring your keywords for the sake of search engine results required considerable effort. With the term “machine-learning” thrown around so much these days, it’s not surprising that Google’s algorithms keep up the pace to match. With semantic search technology, Google’s search engine will rack up much more relevant results not […]
With so many types of marketing presented to the toolkits of RP specialists and individuals, you might stop to consider access if content marketing is worth it. The short answer: without a doubt, yes. The long answer goes into some more detail. Content marketing is essential for practically any kind of business today. It doesn’t […]
SEO or search engine optimization remains to be one of the critical factors in internet fortune throughout 2018. Despite the doomsday calls talking about the death of content SEO, it stays alive, well, and more important than ever. Creative infographic on SEO book shows a few key reasons for it. Firstly, if search engines put up nothing […]
