Have you ever seen Dollar Shave Club’s video? It generated 12,000 new orders 48 hours after its release. What about GoPro’s video of a fireman saving a kitten? The videos are examples of successful video marketing. We can see how they contributed to the brand’s image and product sales. As it becomes more significant, it’s […]
Marketing innovations are essential to increasing the chances of the product succeeding in the market especially when the difficulty of introducing a new product is common. Annually, 80% of new products have failed to survive in the market. Even the big players are not immune to this problem. For instance, The Coca-Cola Company had encountered […]
Artificial Intelligence (AI) is not science fiction anymore. But instead of scary robots that want to overthrow the human race, intelligent machines are helping us carry out our everyday tasks. AI is not something new, but it’s getting more advanced and changing how things work — and search engine optimization (SEO) is not an exception. […]
You might have heard it that by 2020, 50% of all searches will be voice-activated. This leaves two implications. If you are a user, you might find it easier to search for something online. On the other hand, if you are a business, there might be some customer behavior change that requires you to prepare […]
Gone are the days where tailoring your keywords for the sake of search engine results required considerable effort. With the term “machine-learning” thrown around so much these days, it’s not surprising that Google’s algorithms keep up the pace to match. With semantic search technology, Google’s search engine will rack up much more relevant results not […]
Being on the first page of Search Engine Results Page (SERPs) is every webmaster’s dream, as it should be. Why so? Simply because it increases the chance of your site getting more visitors. If you’re a business owner, even better – more visitors may turn to more leads and, of course, more money! However, the […]
With so many types of marketing presented to the toolkits of RP specialists and individuals, you might stop to consider access if content marketing is worth it. The short answer: without a doubt, yes. The long answer goes into some more detail. Content marketing is essential for practically any kind of business today. It doesn’t […]
In the online world of the 21st century, you’re not on the map, unless you’re on the internet. It is indeed one of the greatest inventions to date that gives businesses a capable platform. Voice to anyone who has something to say and encourages communities and innovations. We’ve reached a point where pretty much anyone […]
SEO or search engine optimization remains to be one of the critical factors in internet fortune throughout 2018. Despite the doomsday calls talking about the death of content SEO, it stays alive, well, and more important than ever. Creative infographic on SEO book shows a few key reasons for it. Firstly, if search engines put up nothing […]
