How To Create a Knowledge Base On WordPress

If you just finished setting up your business website, having space online for teaching your clients about your product or service is a must. Why don’t you start with a CMS knowledge base? In this article, we’ll show you how to create one with WordPress hassle-free. By the end of this article, you’ll have a […]

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How to Manage Your Ad Campaign with Social Sensitivity

It’s a fascinating time to be in the Ad campaign games. Social norms have evolved in such a way that numerous once-taboo subjects are on the table, but one misstep can result in swift censure and reputation damage. It’s a high-risk, high-reward environment, and you’ll need a solid foundation of social sensitivity to manage Ad […]

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Video Marketing Rise: What it Brings to the Table

Have you ever seen Dollar Shave Club’s video? It generated 12,000 new orders 48 hours after its release. What about GoPro’s video of a fireman saving a kitten? The videos are examples of successful video marketing. We can see how they contributed to the brand’s image and product sales. As it becomes more significant, it’s […]

Moving Step-by-Step with Marketing Innovations

Marketing innovations are essential to increasing the chances of the product succeeding in the market especially when the difficulty of introducing a new product is common. Annually, 80% of new products have failed to survive in the market. Even the big players are not immune to this problem. For instance, The Coca-Cola Company had encountered […]

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How Artificial Intelligence Impacts SEO

Artificial Intelligence (AI) is not science fiction anymore. But instead of scary robots that want to overthrow the human race, intelligent machines are helping us carry out our everyday tasks. AI is not something new, but it’s getting more advanced and changing how things work — and search engine optimization (SEO) is not an exception. […]

Semantic Search

How Semantic Search Technology is Changing the Google Advertising Landscape

Gone are the days where tailoring your keywords for the sake of search engine results required considerable effort. With the term “machine-learning” thrown around so much these days, it’s not surprising that Google’s algorithms keep up the pace to match. With semantic search technology, Google’s search engine will rack up much more relevant results not […]

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Why Content Marketing Is Essential for Your Company

With so many types of marketing presented to the toolkits of RP specialists and individuals, you might stop to consider access if content marketing is worth it. The short answer: without a doubt, yes. The long answer goes into some more detail. Content marketing is essential for practically any kind of business today. It doesn’t […]

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Things to Consider Before Starting Your Own Website

In the online world of the 21st century, you’re not on the map, unless you’re on the internet. It is indeed one of the greatest inventions to date that gives businesses a capable platform. Voice to anyone who has something to say and encourages communities and innovations. We’ve reached a point where pretty much anyone […]

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