psychology in business

Learn How Psychology Can Be Used in Business

Most businesses have plenty of various human-to-human experiences. Therefore, companies that understand and pay attention to human behaviour have more chances to be successful. This includes interactions between the company, customers, and employees. The best way to approach this matter is by using applied psychology in your business. The scientific nature of applied psychology can […]

brand attributes

Brand Attributes: 7 Easy Steps to Identify Yours

The online market is flooded with brands competing for customers’ attention. Meanwhile, people’s attention spans continue to decrease year by year. With such an issue, how can you ensure your brand sticks in the minds of your customers? And what are the most important brand attributes to have in mind? If you’ve tried various branding […]

ecommerce startups

Top 8 Startups in the eCommerce Space

The eCommerce startups market is one of the fastest-growing industries in the world. According to Statista, revenue in the eCommerce industry is projected to reach more than $3.2 trillion by the end of 2021. Online shopping is also the most popular purchase method since around 27% of the total global population are digital buyers. This […]

psychology in marketing illustration

How Psychology Is Used in Marketing Strategies

Marketers and business owners need to be smart when finding ways to promote their products or services. One of the steps that determine the success of your marketing campaigns is developing a good marketing strategy. Aside from deciding tools and media to use for their campaigns, marketers also need to figure out how to create […]

remote working illustration

10 Efficient Ways to Promote Your Blog

Since its first appearance in 1994, blog content has grown to become the most popular online content type. According to Semrush, over 409 million people view more than 20 billion pages each month. However, bloggers still need to promote their content to the public to attract traffic. This can be a challenge, especially for those […]

how to create a website

Beginner’s Guide: Creating a Website

Building a website for the first time can be an intimidating and challenging process. The thought of having to go through various technical tasks often overwhelms beginners and makes them hesitant to start their journey of creating and running their own website. The good news is, it doesn’t have to be that way. Creating a […]

website building illustration

Why WordPress Is the Most Recommended Platform

WordPress is the most popular content management system (CMS), powering around 64 million websites worldwide. Incredible, right? But why WordPress is so popular? What makes it so good? Even with many other CMS platforms and new online website builders, WordPress still maintains its position as the go-to solution for making websites. But what makes it […]

medical services website

How a Website Can Help a Medical Clinic

A website is a versatile tool that can be beneficial to individuals, organizations, and businesses. Due to the rapid growth of the online ecosystem, more websites are being created each day to fulfill various purposes and industries, including public healthcare and medical institutions in general. Right now, numerous websites cover many different health-related topics for […]

business marketing illustration

What’s the Difference Between Digital and Internet Marketing

No business can grow without a good marketing strategy. And with the constant growth of technology, marketing efforts also shift towards digital media. Marketers in the United States dedicate 15.8% of their company’s revenue on average towards digital marketing efforts, making it a very popular way of attracting new clients and increasing sales. The term […]

desktop computer illustration

Basic and Practical Tips for WordPress Beginners

With the rapid growth of the online ecosystem, building an online presence has become increasingly important for individuals and businesses. One of the ways to achieve that is by creating a website using WordPress. WordPress is a versatile content management system (CMS) successfully used by numerous website owners globally. However, WordPress can be confusing for […]

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