Blog
How Social Media Can Become The Enemy of Your Business Reputation
Social media is a great way to build your brand’s reputation since it connects your business with people all over the world. Managing your online presence is crucial for building trust between your company and your customers. Unfortunately, social media can also break...
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Social Media – How to Promote Your Blog Posts on it
Blogging is a very common and loved technique adopted by digital marketers. Surely, you have tried your best to choose the best topics for your blogs. You are confident that your blogs would be highly interesting to read. However, what is the value of your blog posts...
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5 Reasons Marketing Will Continue to be in High Demand in the Future
In the business world, the future is filled with opportunity. This is in part due to the way in which business is reliant upon innovation. As technology advances and we further digitize as a society, the options available in terms of products and services increase. As...
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What is a Digital Marketing Strategy and its Importance?
What is a Digital Marketing Strategy and its Importance? Digital marketing strategy is a common phrase that pops out whenever you’re searching for ways to increase your business and brand awareness. But what is it, exactly? More importantly, why should you care? If...
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Digital Guerrilla Marketing Tips For your Business
At times it’s not enough to use conventional marketing tactics. They take a while to bring results. While you wait for your pages to rank on the search engine result pages you can score some quick wins with alternative strategies like guerrilla marketing. In this...
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How To Create a Knowledge Base On WordPress
If you just finished setting up your business website, having space online for teaching your clients about your product or service is a must. Why don’t you start with a CMS knowledge base? In this article, we’ll show you how to create one with WordPress hassle-free....
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How to Manage Your Ad Campaign with Social Sensitivity
It’s a fascinating time to be in the Ad campaign games. Social norms have evolved in such a way that numerous once-taboo subjects are on the table, but one misstep can result in swift censure and reputation damage. It’s a high-risk, high-reward environment, and you’ll...
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Video Marketing Rise: What it Brings to the Table
Have you ever seen Dollar Shave Club’s video? It generated 12,000 new orders 48 hours after its release. What about GoPro’s video of a fireman saving a kitten? The videos are examples of successful video marketing. We can see how they contributed to the brand’s image...
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Moving Step-by-Step with Marketing Innovations
Marketing innovations are essential to increasing the chances of the product succeeding in the market especially when the difficulty of introducing a new product is common. Annually, 80% of new products have failed to survive in the market. Even the big players are...
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How Artificial Intelligence Impacts SEO
Artificial Intelligence (AI) is not science fiction anymore. But instead of scary robots that want to overthrow the human race, intelligent machines are helping us carry out our everyday tasks. AI is not something new, but it’s getting more advanced and changing how...
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