Context in advertising

How Important Is Context in Advertising?

Online advertising offers various advantages – among them is to better reach and attract target audiences. Most online advertising platforms also provide targeted advertising tools, which have become increasingly popular. Contextual advertising is one type of targeted advertising that has gained popularity among brands. But what is contextual advertising, and how does it work? Let’s […]

people discussion using laptops

What Is a Marketing Program and Why Is It Important for Your Business?

A marketing program refers to the overall plan covering various activities taken by a company to increase sales. This is a crucial step every business needs to go through to ensure their marketing efforts can go smoothly and achieve the desired marketing objectives. These objectives need to be strategic to fit your company’s current strengths […]

what is marketing

How to Get Into Marketing: A Beginner’s Guide

Over the past few years, the number of small and medium businesses has continued to rise. With such intense competition, it can be challenging to stand out. One way to increase brand recognition and discoverability is through marketing. However, with so many methods, strategies, and marketing types – you must be wondering how to get […]

Understanding the Psychology of Selling

Psychology is a core factor every entrepreneur needs to consider when running a company. It affects various aspects of a business, including sales performance. By understanding psychology, business owners and marketers can figure out why someone buys a product, it is called the psychology of selling. This information is crucial for creating a good marketing […]

Shopify vs. WordPress: Which Is Better for Your eCommerce Site?

If you’re trying to decide between Shopify vs. WordPress to host your eCommerce site, you have come to the right place. Although both of these platforms are powerful, popular, and suitable for an eCommerce store, they come with different features and functionalities – each more suitable for different users and website goals. To help you […]

8 Best SEO Automation Tools for Your Content Marketing

Search engine optimization (SEO) is one of the most popular ways to improve your online marketing efforts especially to increase traffic to your business website. This method aims to improve your exposure on the search engine results page (SERP) by adjusting your website and optimizing your content. According to BrightEdge, around 53% of all trackable […]

motivation theory in business

How to Implement Motivation Theory in Business Management

Managing people and finding ways to make them more productive are crucial parts of running a business aside from giving importance to branding and visual identity. According to a Gallup study, employees work 20% better when motivated. Because of that, employers need to determine the best strategy to raise workers’ morale. Business owners and managers […]

startups

Top 8 Startups in the eCommerce Space

The eCommerce market is one of the fastest-growing industries in the world. According to Statista, revenue in the eCommerce industry is projected to reach more than $3.2 trillion by the end of 2021. Online shopping is also the most popular purchase method since around 27% of the total global population are digital buyers. This rapid […]

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