Online advertising offers various advantages – among them is to better reach and attract target audiences. Most online advertising platforms also provide targeted advertising tools, which have become increasingly popular. Contextual advertising is one type of targeted advertising that has gained popularity among brands. But what is contextual advertising, and how does it work? Let’s […]
A marketing program refers to the overall plan covering various activities taken by a company to increase sales. This is a crucial step every business needs to go through to ensure their marketing efforts can go smoothly and achieve the desired marketing objectives. These objectives need to be strategic to fit your company’s current strengths […]
Over the past few years, the number of small and medium businesses has continued to rise. With such intense competition, it can be challenging to stand out. One way to increase brand recognition and discoverability is through marketing. However, with so many methods, strategies, and marketing types – you must be wondering how to get […]
Psychology is a core factor every entrepreneur needs to consider when running a company. It affects various aspects of a business, including sales performance. By understanding psychology, business owners and marketers can figure out why someone buys a product, it is called the psychology of selling. This information is crucial for creating a good marketing […]
If you’re trying to decide between Shopify vs. WordPress to host your eCommerce site, you have come to the right place. Although both of these platforms are powerful, popular, and suitable for an eCommerce store, they come with different features and functionalities – each more suitable for different users and website goals. To help you […]
Search engine optimization (SEO) is one of the most popular ways to improve your online marketing efforts especially to increase traffic to your business website. This method aims to improve your exposure on the search engine results page (SERP) by adjusting your website and optimizing your content. According to BrightEdge, around 53% of all trackable […]
Weebly vs WordPress are two names that you might have encountered when searching for tools to build a website. Both are widely-used platforms that power numerous types of sites. Choosing the right platform is important since it has a major impact on building and managing your site. However, it can be confusing to decide which […]
If you’re a business owner looking for ways to stand out from the crowd and gain an edge in the competitive market, you’re in the right place. With 582 million entrepreneurs worldwide, building a strong branding is one of the best actions you can take to reach success. However, to leverage the power of branding, […]
Managing people and finding ways to make them more productive are crucial parts of running a business aside from giving importance to branding and visual identity. According to a Gallup study, employees work 20% better when motivated. Because of that, employers need to determine the best strategy to raise workers’ morale. Business owners and managers […]
The eCommerce market is one of the fastest-growing industries in the world. According to Statista, revenue in the eCommerce industry is projected to reach more than $3.2 trillion by the end of 2021. Online shopping is also the most popular purchase method since around 27% of the total global population are digital buyers. This rapid […]
