A website is a versatile tool that can be beneficial to individuals, organizations, and businesses. Due to the rapid growth of the online ecosystem, more websites are being created each day to fulfill various purposes and industries, including public healthcare and medical institutions in general.
Right now, numerous websites cover many different health-related topics for the general public. Some of the most popular include webmd.com, kidshealth.org, and drugs.com.
So do medical facilities need to own their own website? The short answer is yes.
In this article, we will look at eight benefits a website can give medical centers when it comes to improving their operations and services.
1. Provide a 24/7 Customer Service
Since it is impossible to predict when someone will encounter a medical problem, online health information that is available 24/7 can be really helpful. Many health centers are only operational during work hours, making medical websites the second-best option for people seeking health-related information out of hours.
According to Dimensional Research, customer service is the number one factor that impacts people’s trust in a company. A medical website can improve availability and encourage potential customers to seek your service during emergencies, automatically improving customer trust.
There are several services medical centers can provide 24/7 via their websites. These include a real-time room availability checker, first aid information for various health issues, and digital download for medical check-up results.
2. Better Medical Accessibility to People
Some people might not be able to visit a medical facility due to various reasons. This is especially true during the pandemic, where spending time in public comes with a risk. A medical website can help clinics and hospitals tackle this issue by offering accessibility remotely.
Medical websites can be very convenient as people can access some services regardless of time and location. For example, they can buy prescriptions online, register for future appointments, or consult a doctor via live chat.
3. Share Medical Information
Aside from providing services, medical facilities can utilize their websites to educate and share expertise. Many people tend to look for information online before consulting a doctor. Some of the most popular health-related questions according to Google include:
- How to lower blood pressure?
- How to lower cholesterol?
- What causes kidney stones?
- How many calories should I eat a day?
These questions represent the gap of health information known by the general public, and you can fulfill it by publishing content on your website. The content may come in various forms, such as blog posts, medical journals, videos, or podcasts depending on the target audience and the topic.
Nowadays, we can find lots of health-related content on the internet, and websites owned by reputable medical facilities can help to filter unreliable information.
The problem is that we can’t verify the validity of the information presented. That is why a medical website backed by experienced health experts can be a more trustworthy source of information for the public.
4. Improve Brand Credibility
Nowadays, a website can be a great tool to establish your legitimacy as a brand. Around 84% of customers think that businesses that own a website are more credible than those with only social media profiles. This is also true for medical institutions.
A well-designed website shows potential customers that you are making an effort to extend your healthcare services and provide better accessibility. It also helps medical facilities communicate their values and quality information to their consumers more easily.
Make sure the website design is visually appealing and exudes professionalism. Provide contact information, such as an address, phone number, and email. You might also want to consider including testimonials from previous customers to boost social proof.
5. Marketing Advantages
At the end of the day, medical facilities, like hospitals and clinics, are also business entities. They need to stand out from competitors to attract more customers using marketing campaigns. Utilizing a website to boost marketing efforts is one of the most popular ways.
Online marketing methods and tools, including websites, can give you a bigger advantage compared to traditional marketing campaigns. Various marketing tasks such as tracking campaign performance and managing budget can be done more effectively with online promotion.
Medical facilities that run a website can track its performance using tools such as Google Analytics to develop better marketing strategies. They can also implement SEO techniques on their health-related content to boost search engine rankings and gain more website traffic.
6. Cost-Effective Solution for Growth
Building a website is a relatively affordable solution to grow your medical business, considering the many benefits it can provide. The amount you invest in a website varies, depending on your needs and preferences.
For example, creating a simple medical website that focuses on providing useful content using blog posts can be done with little to no cost. There are numerous free solutions for important website elements such as hosting, domain name, and website builder, albeit with certain limitations.
However, if you want a more complex website that offers advanced features, like an online drug store, live chat, or a 3D mapping of your facility, it might cost you more.
7. Create Health Forums and Communities
Online communities can be a great place to find helpful information and engage in conversations with a community. So, why not create one where people can discuss health-related topics on your own website?
Medical facilities can involve doctors and nurses who answer questions submitted to the forum. They can help ensure the credibility of information presented so that people would be more inclined to join.
Online communities can also be a great platform to analyze market trends and people’s opinions towards the health industry. Medical facilities can utilize this information further to improve their services to better suit customers’ preferences.
8. Gain Customer Loyalty
A convenient medical website can make customers more inclined to come back to use your service in the future. Gaining patient loyalty is crucial to your healthcare business’s growth since it typically costs more to acquire new customers than to keep the ones you have.
Utilize your medical knowledge and other marketing techniques to increase the value for your existing customers by offering various exclusive benefits. For example, you can offer service discounts for patients who made a second appointment via your website.
Provide a specific section on your website where patients can leave feedback regarding your healthcare service. Accepting feedback from customers and following up on it shows that you care about their satisfaction, potentially improving their trust in your brand.
A website can be used for many purposes, including to improve healthcare services. It can provide benefits not only for healthcare businesses but also for the general public.
In this article, we have learned about eight ways a website can help medical clinics to improve their service and business growth, including:
- Provide a 24/7 customer service
- Better medical accessibility to people
- Share medical information
- Improve brand credibility
- Marketing advantages
- Cost-effective solution for growth
- Create health forums and communities
- Gain customer loyalty
Every industry, including healthcare, should take advantage of technology to make life easier and more efficient. Building a website is also a way to keep up with market trends and consumer behaviors, which is crucial to growing a business.
Hopefully this article has helped you understand the importance of a well-made website, especially in the medical industry.