However, bloggers still need to promote their content to the public to attract traffic. This can be a challenge, especially for those who don’t have much marketing experience. So how to promote a blog and make it engaging?
Whether you’re an experienced blogger with all the know-how or a complete newbie, here’s a blog promotion checklist that will help you attract attention to your content and steadily grow your audience.
Before you start promoting your blog, it is important to ensure your content is of the best quality. Here are three steps to take to create a good blog that attracts audiences’ attention.
1. Choose a Blogging Platform
Start by choosing where you want to publish your blog. There are various blogging platforms to choose from, depending on your preferences and budget. If you have limited financial resources and want to start right away, your best option will likely be to use a free blogging website.
Medium is a suitable platform for those who want to share their thoughts and connect with a community. This site already has a large user base, making it easier to find an audience for your blog. However, Medium is not customizable, and you won’t own your domain name.
Blogger allows you to put ads on your pages, a good option if you want to make money from blogging. This platform is slightly more customizable with numerous themes and a custom domain name. Since Blogger is a Google product, it is easier to integrate it with other tools like Google Adsense and Google Search Console.
If you have enough technical knowledge and want complete control over your platform and its content, we recommend creating your own WordPress blog. This CMS itself is free to use, and you can look for a free hosting plan for it. WordPress is highly customizable with tons of plugins to enhance your site’s performance and functionality.
2. Optimize Blog for Search Engines
Optimizing your blog for search engines is a great way to boost its exposure. Around 53% of the global website traffic comes from organic search. Practicing search engine optimization for your blog involves various methods, including strategic keyword placement.
Use relevant keywords that your target audience will typically search for and distribute them onto various blog parts, including its title, headers, and meta description. To get those keywords, you need to conduct keyword research using tools like Google Trends, Ahrefs’ Keyword Generator, and Keyword Surfer.
If you run your own blogging website using WordPress, we recommend using plugins like Yoast, All in One SEO Pack, and Squirrly SEO. These tools can help you tackle various SEO-related tasks such as adding meta descriptions, improving readability, and adjusting content structure more easily.
3. Research Competitors
Paying attention to competitors’ content can give you valuable insights into what you need to do with your blog. Some of your competitors might have been in the industry for a long time and gained more experience promoting their content.
Analyze how top blogs in your niche approach their audience, what topics they talk about, and if formatting plays an important role in their content performance. Take notes on all factors that may work for your blog and mark aspects you think can be improved.
Competitor analysis is also a great way to ensure your blog stays unique. Find out if there is any knowledge gap other blogs fail to fill. Use this opportunity to offer something different and start building your content personality along the way.
How to Promote a Blog
Promotion strategy is a key component of your blog growth. Let’s take a look at five promotion tactics worth considering to boost your blog’s visibility.
4. Create Shareable Content
Instead of depending solely on self-promotion, why not employ your audience to share your content for you? Content sharing is a big part of today’s online environment. With the rapid growth of social media and online forums, people are more inclined to spread messages that correlate with their personal values.
Therefore, it might be good to make your blog as shareable as possible. Choose relevant topics that will attract attention from your audience and provide insightful information and new perspectives.
Another useful tactic is to add high-quality media files to your blog. These can be illustrations, photos, videos, and infographics. According to BuzzSumo, articles with an image once every 75-100 words gained twice more social shares than articles with fewer or no images.
Including social share buttons on your blog can help readers share it with their network more easily. Consider adding a clear and compelling copy that encourages visitors to spread your message. Use WordPress plugins like Social Snap or Novashare to enable social sharing on your site.
5. Guest Blogging
Guest blogging means writing content for another website. Some websites may display your name as the author or allow you to include a backlink to your blog. This is a good way to gain traffic to your website and build your authority.
However, make sure the website you collaborate with has good authority and a strong audience base. Guest blogging on a less-known or sketchy website may harm your reputation and hinder your growth.
Research the published content of your target website before sending a pitch. This is to avoid offering a topic idea that’s already been covered. Be ready to adjust your writing style since some websites may follow strict formatting and tone.
6. Use Email Marketing
Email marketing can be an effective way to promote your blog when done correctly. Even with numerous chatting applications and social media, email is still an integral part of people’s online activities. By promoting your blog content through email, you have the opportunity to reach a large audience.
The only downside is that people often ignore emails with promotional content. That is why it is crucial to make sure your email marketing is personalized and offers informative content. When people find your email helpful and engaging, you may gain trust and build positive relationships.
Email marketing is also relatively affordable. Most email marketing tools like MailChimp and HubSpot offer free plans with a limited number of subscribers, making them suitable for those who have just started their email marketing campaigns.
7. Interact with Your Audience
Regular interaction with your audience can strengthen your relationship with them and build their trust in your blog. Try to answer comments and feedback on your blog posts. Answering questions, joining a discussion, or simply saying thank you can help humanize your blog.
When you make positive interactions with your audience a habit, people may feel more comfortable interacting with your content and eventually share it with their friends. Visitors may also become loyal audiences when they feel their opinions are being heard by the author.
8. Test and Measure Blog Performance
Measuring and evaluating your blog performance is crucial in order to create a better content strategy in the future.
Keep track of which content garners the most traffic and find out what makes it popular. You may want to avoid repeating the pattern and style of content that gets less attention.
Where to Promote Your Blog
The two best platforms we recommend promoting your blog on are social media and online forums. Let’s take a look at how to effectively use these platforms for your blog marketing efforts.
9. Social Media
Social media is arguably the best online platform to promote your brand. With more than 4.48 billion active users worldwide and various helpful features, social media marketing can help you attract attention from your target audience more effectively.
With many platforms available, choosing one to focus on can be a challenge. However, the key is to understand the characteristics and strengths of each social media site.
For example, Twitter focuses on fast-paced short text content that is perfect for interacting with followers. This platform makes it easier for you to follow relevant trends and use them as topics for your next blog posts.
You may also need to manage multiple social media accounts on different platforms simultaneously, which can be a demanding task. A tool like Hootsuite that lets you manage and monitor multiple accounts on a single dashboard can be helpful in this case.
10. Online Forums
Popular online forum sites such as Reddit and Quora are where people can get answers to their problems and connect with others who share the same interest. Use these websites to gain more knowledge and promote your blogs with community members.
Establish your authority as an expert by sharing and posting useful content. Engage in discussions and include the link to your blog on your answers when possible. Keep in mind that answers on these forums are indexed by search engines and may appear on search results.
Promoting a blog can be a time-consuming and challenging process. However, with a good marketing strategy and some patience, your blog may gain a strong following and open more opportunities for you as a writer.
In this article, we have looked at the steps to take when promoting a blog, including:
- Choose a blog platform
- Optimize your blog for search engine
- Research your competitors
- Make your content shareable
- Consider guest blogging
- Use email marketing
- Test and measure your blog performance
We also looked at how to effectively promote your blog on social media platforms and online forums. With this information, hopefully you can start gaining more traffic to your blog and grow it effectively.