Website interaction, or better known as user interaction, is how visitors navigate and engage with your website.
Poor user interaction is a good indication that your website needs improvement. As an online store owner, it’s critical to provide a seamless user experience to reduce bounce rates and increase conversions.
So, if you’re wondering how to improve website interactions and keep customers engaged, you’re in the right place. Here, we’ll discuss seven improvement tips and how to apply them to your online store.
1. Use Minimal Design
Minimal design helps improve user interaction by removing clutter and distractions.
It refers to a concept where your web design includes necessary elements only. This encourages users to browse for longer and take desired actions – be it completing a purchase or subscribing to your newsletter.
On top of improving customers’ browsing experience, a minimal design is also pleasing to the eye, which is critical since 38% of people stop engaging with a site if the layout is unattractive.
- Generous whitespace.
- Limited color palette.
- Clear navigation.
Start with a minimal design template. If you’re using WordPress to host your online store, look for streamlined themes in its official directory. Alternatively, browse through third-party marketplaces like ThemeForest or Template Monster to find more design options.
2. Improve Website Navigation
Website navigation is another critical aspect to improve user interaction. It is key to ensuring that visitors can browse through your store easily and intuitively.
In fact, 38% of visitors look at a page’s navigational links when visiting a website for the first time. They may leave a website if the navigation menu is hard to find or browse through.
The best way to improve website navigation is by using a well-known design. For instance, users are familiar with a horizontal drop-down menu located at the top of the page for online stores.
Another standard design for online store navigation includes the hamburger menu, a collapsible menu that’s often found on smaller screens such as mobile and tablet devices. Similarly, consider using a fat footer at the bottom of your web page for additional information and links.
In addition to the placement of navigational links, pay attention to the following factors:
- Call to action. Make sure the copy is clear and straightforward.
- Font choice. Choose a font that looks great in small size.
- Color choice. Select a color that is in contrast to the background.
3. Decrease Website Load Time
Site speed affects user interactions on your website as 83% of visitors expect a page to load in less than three seconds. If it takes more time, 40% of visitors will exit the page.
In addition to a poor browsing experience, a slow loading page can also negatively affect conversion rates.
Several factors that may slow down your website include:
- Large visual files.
- Excessive plugins.
- High website traffic.
With that in mind, consider implementing these practices to improve your site speed:
- Compress large images and use a video hosting service to host your videos.
- Filter and limit plugins and add-ons to necessary ones.
- Use a Content Delivery Network (CDN) and make sure to choose a hosting service with enough resources to handle your site traffic.
However, there are plenty of other factors that affect site speed. So, consider reaching out to a professional to maximize your website performance.
4. Create Engaging Content
To improve engagement on your online store, consider blogging. In fact, 77% of internet users read blogs.
On top of that, blogging is an excellent search engine optimization (SEO) strategy. With it, you can target the right audience and bring in more site visitors.
That said, brands are fighting for customers’ attention – making it important to understand the best practices to create discoverable and engaging content.
Here are several tips to implement when creating a blog post:
- Focus on intent. Make sure your content answers users’ search intent.
- Create skimmable content. Use subheadings and bullet points to help readers skim your content. This is important because customers have short attention spans.
- Include SEO practices. This includes keyword research, optimizing titles and headings, as well as internal linking.
Alternatively, try outsourcing this task to professional services like a content marketing agency so you can focus on growing your business.
5. Optimize Website for Mobile
A mobile-optimized website ensures your online store is easy to view and use on mobile devices. This is essential since more and more people use mobile phones to access the internet.
In fact, 90% of internet users move between different devices to browse content and shop for products.
The first step to optimizing your online store for mobile is by using a responsive design. This will adjust your content to fit different devices with varying screen sizes and ratios.
Additionally, implement the following practices to further increase user interactions on mobile devices:
- Make buttons thumb-sized.
- Simplify forms.
- Eliminate pop-ups.
6. Create Clear CTAs
Call-to-actions are clickable buttons on a website that allows visitors to move forward and take action. Some of the most popular CTAs on online stores include “buy now,” “shop now,” and “add to cart.”
In order to improve website interactions, your CTAs need to be clear and easy to spot. Here are three essential factors to create an effective CTA button:
- Copy. Use an action word and keep it short – try limiting it to less than four words. Additionally, choose a font that is readable in small sizes.
- Color. Make sure there’s a contrasting color to your CTA, whether that’s the button, the text color, or the surrounding border – this is great to help direct visitors’ attention. There should also be plenty of whitespace around the CTA to help it stand out.
- Placement. The best placement for your CTA button is above the fold. This is the area visitors immediately see upon landing on your page without needing to scroll.
7. Deliver Excellent Customer Service
Excellent customer service is essential in today’s eCommerce. 93% of customers are more likely to make repeat purchases after a great customer service experience.
On the contrary, around 89% of customers may switch to a competitor after a poor experience.
With that in mind, it’s important to understand how to deliver exceptional service for customers. Consider the following aspects:
- Improve your response time. 46% of customers expect companies to respond faster than four hours, while 12% expect a response within 15 minutes or less.
- Personalize your message. 80% of consumers prefer to purchase from a company that offers a personalized experience. Consider addressing them by their first name and having a complete overview of their purchasing history.
- Use multiple-channels. 60% of consumers use Twitter to contact brands and companies. With that in mind, offer customers several different channels to reach out.
Improving your online store for better user interaction is a crucial step towards success. It helps to encourage customer retention and increase conversions.
Let’s recap the seven tips mentioned in this article:
- Use minimal design.
- Improve website navigation.
- Decrease site load time.
- Create engaging content.
- Optimize website for mobile.
- Create clear call-to-action buttons.
- Deliver excellent customer service.
Take these measures to provide visitors with a great browsing experience and make more sales in the long run. Good luck!