Person writing white paper

How to Implement Attraction Marketing in Your Campaigns

As an online business owner, it’s imperative to understand different marketing methods to scale your business. With 582 million entrepreneurs worldwide, you’re competing with more and more businesses that are trying to reach the same audience as you.

If you’ve tried various marketing strategies such as psychology marketing without much success, consider attraction marketing. By focusing on providing valuable content to your target audience, you will not only improve engagement, but also increase the chances of boosting sales and brand authority.

Keep reading to find out how to implement attraction marketing strategies in your campaigns and see if it’s the right foundation for you.

What Is Attraction Marketing?

Attraction marketing is a strategy to attract customers by creating valuable content.

Instead of hard-selling your product or service, attraction marketing draws people in by showing how it can improve their lives.

The type of content can range from solutions to customers’ pain points, or tips and tricks surrounding your product or service.

When done right, attraction marketing can make your product or service appear more desirable and increase sales.

A great brand example that uses attraction marketing is Alex Cattoni. She provides valuable copywriting content across numerous marketing channels including YouTube and social media platforms.

Alex Cattoni Copywriting

Alex consistently shares helpful content for aspiring copywriters. Starting from practical copywriting exercises to ways copywriters can make money online.

From there, she attracts the right target audience and generates leads to join her online training and classes, which results in conversions.

7 Attraction Marketing Strategies to Implement

This section will discuss seven essential strategies to implement when you’re getting started with attraction marketing.

1. Target the Audience Pain Points

Targeting your audience’s pain points means showing how your product or service can provide solutions to your audience’s problems.

This information will help create focused and compelling content that your audience will respond to.

For example, activewear brands like Fabletics and Lane Bryant have dedicated page categories for plus-size women, as it can oftentimes be challenging for them to find fitting clothes.

Both brands are also actively promoting this value on Instagram, where most of their target audience is. Other than posting pictures of their products, they also create useful content, which is educational, informative, and entertaining.

In an Instagram post, Lane Bryant features Chardline Chanel, a plus-size lifestyle content creator, to give tips on how to style a festive look.

instagram campaign

2. Leverage Search Engine Optimization

Your content is only valuable if people can find it. Enter search engine optimization (SEO) – a practice to optimize your content to rank on search results and attract customers.

That said, SEO practices look different depending on the marketing channel you are using.

For example, optimizing the content on your website versus social media platforms will need different approaches.

Take Instagram, for example. To make sure your account appears on Instagram search results, make sure it’s set to public and uses a recognizable username. To do so, include your primary keyword in it.

Additionally, register for a Business account and fill in details such as your industry, website link, and address. After setting up your profile, optimize posts with hashtags to increase discoverability.

Whereas when optimizing your blog content, it’s best to perform keyword research and make sure to add them throughout your content, headings, and post title.

Other factors include length optimization, skimmable content piece, and URL slug.

Here is an examples of well-optimized websites and blog content on search results:

3. Create a Strong Headline

The next attraction marketing tip is to hook people with a strong title. They help people decide whether to continue consuming the content or not.

This is especially important since people’s attention spans have been decreasing year by year. The average person’s attention span now falls between 8 and 12 seconds.

With that said, here are some characteristics of a compelling headline:

  • Specific. The title should answer questions like “who is this article for?”, “what is in it?”, “ what will I learn from reading it?”
  • Informative. Provide readers with a promise using words such as tips, reasons, ways, facts, and strategies.
  • Unique. Make sure your headline is different from others who target the same keyword. You can use adjectives or emotional words like “eye-opening”, “incredible”, or “essential”.
  • Digestible. Be wary of your word choice and choose wording that is easy to understand.

Additionally, here are the most preferable headline types according to Debra Jason:

  • Number

Example: 11 Inbound Marketing Strategies to Attract More Customers

  • Reader Addressing

Example: Incredible Ways You Can Leverage Your Network Marketing Business

  • How To

Example: How to Use Attraction Marketing Strategy to Win Over Customers

Here are several examples of how content marketing expert, Neil Patel, titles his blog posts:

Neil Patel Blog post

Following the headline, make sure your content delivers the promise in it. If not, you risk hurting your brand reputation because the content is seen as clickbait.

4. Make Your Content Skimmable

43% of readers admit to skimming blog posts. People can digest information faster and decide whether they want to invest the time in reading your entire article.

A podcast with Sonia Simone from Copyblogger reveals that people skim subheadings. Because of that, make sure to keep your subheadings concise, to the point, and representative of the content.

Another great idea is to include a table of content (TOC) above the fold, which is the upper half of your article. Brands using this strategy on their blog posts include Hostinger and WebsiteBuilderExpert.

Even better, the example above uses hyperlinks, so readers can jump to a specific section of a blog post that best piques their interest.

Instead of scrolling up and down the article, they can go back to the TOC and continue reading the subheadings they want. This is especially beneficial if you write long-form content.

Additionally, avoid creating walls of text. Break them into smaller paragraphs to create more white space, so it’s easier on the eye.

Following that, keep sentences short and make use of bullet points so people can digest information faster.

However, content can also take different forms nowadays, including audio and video. If that’s the case, create time stamps that act as your TOC.

5. Recycle A Strong Content Piece Multiple Ways

Assess your content and look at what is performing best. Focus on metrics like reading time and most clicks.

This information indicates the type of content or topic your audience likes best. From there, you can make more by recycling the well-performing content piece in multiple ways.

If it’s written content, think about writing similar topics with additional or alternative tips and tricks. That way, your content can feel like a playlist, and loyal readers will look forward to reading more insight on the topic.

Here is how content marketing company, Copyblogger, recycles its articles about writing headlines:

However, not everyone enjoys reading. For that reason, it’s also a great idea to repurpose your content into different formats such as a podcast, short-form video content, or YouTube videos.

You can also turn your content into social media posts such as quotes or knowledge nuggets. Another idea is to create a presentation slideshow or downloadable eBook for a more professional social networking platform like LinkedIn.

6. Be Involved in Your Community

Attraction marketing strategy is all about connecting and providing valuable content, and one of the best ways to do so is through a community.

Consider participating in online forums and helping answer questions that are relevant to your field. For starters, you can join popular alternatives like Reddit and Quora.

Once you’re familiar with the concept, explore for more relevant forums. For example, Steemit is best for crypto-currency and blockchain. Meanwhile, Product Hunt lets you discover and list the latest tech products.

Otherwise, read relevant blogs and leave comments to build connections. Being involved in your community can widen your reach and build your authority in the industry.

7. Engage With Your Customers

Another excellent attraction marketing effort is to engage with your customers. It is the process of interacting with them to strengthen your relationship.

When done right, this can build an emotional connection, which makes your brand preferable and top of mind against others in the industry. In fact, highly engaged customers tend to buy and promote more.

Consider replying to comments, answering questions, and responding to mentions or any type of acknowledgment.

To stay on top of these messages, you can use Customer Relationship Management (CRM) software like HubSpot CRM or Zendesk.

If you want to be more proactive when it comes to engaging with your customers, try posting polls, asking questions, and hosting rewarded quizzes on social media platforms.

Conclusion

Implementing attraction marketing in your campaigns means providing valuable content for your audience. It is an excellent move to improve engagement, increase product awareness, and boost sales and authority in a saturated market.

Let’s recap the seven attraction marketing tips mentioned in this article:

  1. Target the audience’s pain points
  2. Leverage search engine optimization
  3. Create a strong headline
  4. Make your content skimmable
  5. Recycle and repurpose a strong content piece in multiple ways
  6. Be involved in your community
  7. Engage with your customers

Although there’s still so much more to attraction marketing, we’ve narrowed down the tips to help you get started. Once you’ve got the ball rolling, you can make further improvements based on what’s needed. All the best!