At times it’s not enough to use conventional marketing tactics. They take a while to bring results. While you wait for your pages to rank on the search engine result pages you can score some quick wins with alternative strategies like guerrilla marketing. In this article, we’ll cover everything you need to know about it, along with some examples and success stories.
What Is Guerrilla Marketing?
To keep your brand ahead of the competition it’s essential to stay up to date with marketing innovations – ones like guerrilla marketing. To put it simply, it’s an advertising campaign that focuses on raising awareness about brands in a non-disruptive way – advertising subtly enough that most people don’t realize it’s a marketing campaign.
Take Coca Cola’s campaign for example. In 2011, the company released bottles with popular names printed next to the logo design and encouraged consumers to share the drink with people whose names were on them. Soon after, people all over the world joined this “share a coke with” movement. No one really saw it as a marketing tactic, they were just happy to be involved in the trend. The campaign was so successful that Coca Cola launched a website where people can design their own bottles.
That’s what guerrilla marketing is – a unique and interactive marketing strategy that creates personal connections with people and leaves them with a long-lasting impression. And since it thrives on creative thinking and uncommon practices, it can be implemented anywhere.
Top Digital Guerrilla Marketing Tips
Now that you know what guerrilla marketing is, it’s time to put it into practice. Here we’ve gathered the best examples to give you a little inspiration.
Going viral can expose more people to your brand and put your name on the map. Plus, as viral content spreads from person to person, it’s usually not invasive to users; they decide whether they want to pay attention to it or not. While creating viral content is difficult, you can capitalize on ongoing trends to your advantage.
You’ve probably heard of the Fire Noodle Challenge, a popular trend where people try to finish a bowl of super spicy Korean noodles with a no-drinking rule. Starting in 2014, this spicy ramen eating craze has only been skyrocketing. Soon enough, despite the lack of marketing effort from the company itself, the spicy Korean noodle became popular all over the world. The company even collaborated with a well known make-up company to make a spicy ramen makeup series!
Social Media Marketing
Social media is a powerful tool for digital marketing. As of right now, there are 3.4 billion active social media users in the world and the number just keeps growing. An average person spends roughly two hours on their accounts per day. That said, social media can really boost your brand promotion to another level. That’s why many companies are starting to do it, and interact more with their followers.
Let’s take Wendy’s for example, the American fast-food chain seems to have mastered the art of social media marketing by getting the most out of their Twitter account. In May of this year, Wendy’s even managed to gather two million likes in one and a half-day by promising to bring back spicy chicken nuggets to their menu.
Now you’re probably thinking: how do you even use emojis to promote brands? This idea may sound a little crazy but you’d be surprised at how convenient emojis can be these days. In fact, around 92% of internet users use emojis in their daily communication. That said, implementing emoji marketing will not only help you connect with more people, but it will also give your brand the relevance it needs to survive, along with a little flourish that will make posts stand out. Not to mention that nowadays there are emojis for everything. Chances are if you’re creative enough, you will be able to use this clever marketing tactic to its full potential!
Now let’s see how Netflix, a major streaming platform, recently replied to a fan comment with rat emojis. This was done prior to the premiere of the third season of Stranger Things. As a result, fans were eager to know what the emojis meant with some even making theories, posting them to outside communities like Reddit. A clever way to keep your audience intrigued!
Memes are an internet gold mine – users around the world are banding together over them. If the memes are funny, they will most likely be spread across social media platforms. This marketing strategy won’t cost you a dime either. Create some funny and relevant content and let the internet do its magic!
One of the best examples comes from Denny’s, a popular American fast-food restaurant. Combining jokes and memes, this restaurant gently reinforces that they’re open 24/7 to everyone by posting this on their Instagram.
Perks of Implementing Digital Guerrilla Marketing
If you’re still not sure if you want to try guerrilla marketing for your business, here’s something else to convince you:
- It’s affordable. You don’t need a big budget to get started with guerrilla marketing, especially online! The tools needed are mostly free and easily accessible – social media platforms for example. Creativity is what’s needed the most.
- Keeps your brand relevant. Brand relevance is one of the most critical aspects of marketing. Trendy and new marketing methods are great for engaging your existing audience and drawing in new prospects.
While you should never overlook established digital marking strategies like search engine optimization and paid advertising, it’s good to stay relevant by trying something unconventional, like guerilla marketing.
It’s arguably one of the most effective new practices out there. Plus, it’s easy, affordable, and shareable. So, why not give it a try and see if it helps you stay on top of your game. Good luck!