Building a website for the first time can be an intimidating and challenging process. The thought of having to go through various technical tasks often overwhelms beginners and makes them hesitant to start their journey of creating and running their own website.
The good news is, it doesn’t have to be that way. Creating a website can be relatively easy when you know what aspects to focus on during each step.
Thus, in this article, we will look at seven important factors you need to know on how to create websites.
1. Web Hosting
Web hosting is a service that stores all of the required files for your website to run on its server. Your overall website performance is closely tied with its hosting quality. Therefore, finding a good hosting provider should be every website owner’s top priority.
Consider these three main factors when choosing a web hosting provider for your website:
Features and Performance
Each hosting provider offers different specifications for their service. Pay attention to metrics such as bandwidth, RAM, processor, and storage capacity. These specifications affect your page load speed and your site’s ability to run third-party software.
Aside from hosting your website on their server, many providers try to enhance your website management experience by offering additional services. This includes web security, performance improvements, and other website essentials.
Most hosting companies have multiple hosting plans with different prices. The amount you would have to pay for this service may range from free to hundreds of dollars per month, depending on the specifications and features included in the plan.
More affordable plans typically come with some limitations, such as lower server specifications or less flexibility. It might be smarter to invest in premium hosting plans if you want to get advanced features and better service.
There is always a chance of encountering some technical issues when running a website. Sometimes, the only way to resolve these problems is by contacting your web host’s technical support. Therefore, you would want them to be as responsive and helpful as possible.
Make sure the hosting company provides multiple ways to reach their customer service. We also recommend choosing a provider that offers 24/7 monitoring and support in case of an emergency.
2. Domain Name
A domain name is part of the URL visitors type to visit your website. Aside from acting as an online address, it is also a big part of your branding. That is why having a unique and memorable domain name is crucial to increasing your website’s exposure.
The best practice of creating a good domain name is to make it short and simple. This way, people will remember your domain name more easily. Furthermore, avoid including numbers or hyphens in your domain that might confuse potential visitors.
Since there are more than 370 million domain names registered globally, your desired domain name might be already owned by someone else. That is why you need to use a domain name checker to make sure your domain is available.
Another important aspect of a domain name is its top-level domain (TLD). There are several types of TLDs, each suitable for different functions or industries. If your desired domain name is not available with one TLD, consider trying a different one before changing the name entirely.
3. Website Platform
With numerous website platforms available in the market, choosing the right one that suits your needs and preferences is important. The most beginner-friendly platforms are content management systems (CMSs) and website builders.
You have many CMS platforms to choose from, but the most popular one is WordPress. Creating a website with WordPress is fairly simple since you can use some premade templates and configure them to suit your needs.
WordPress is a highly flexible platform. With this CMS, you can create almost any website, from a simple blog to a large eCommerce store, by utilizing hundreds of themes and plugins available online. Themes alter your site’s appearance, while plugins can give additional functionalities or boost its performance.
Another advantage of using WordPress is that it is supported by most hosting providers. Some of them also provide one-click installation for WordPress. It is also easy to find resources and learn about operating WordPress due to its popularity.
If you want to build your website quickly with minimal technical and design expertise, a website builder might be your best option. Most of these services use intuitive drag-and-drop editors, allowing users to configure various website elements effortlessly.
Most website builders also offer numerous premade templates to suit various websites such as personal portfolios, blogs, or online stores. Even though website builders are typically less flexible than WordPress, many people choose them for the sake of simplicity and convenience.
According to the Identity Theft Resource Center, the number of reported data breaches in 2021 has exceeded the total for 2020. With this constant increase in cyber threats, website owners need to improve their security measures.
Some of the core security measures you need to have on your website include SSL certificates, firewall, and anti-malware software. Without enough security features, you are putting your website and its users at risk of being exposed to various cyberattacks.
Aside from implementing security tools, it is also important to understand types of cyber threats and how to anticipate them. Make sure all of your software is up-to-date and regularly back up your website data to keep it operational during emergencies.
5. Layout and Design
Having a website with an appealing design is important to maintain users’ attention and build your online credibility. According to Blue Corona, 48% of respondents think that website design is the most important aspect when determining a business’s credibility.
The research also shows that 38% of visitors leave a website when they find the content or layout unattractive. So, pay attention to your layout, typography, and color scheme for your website design. Try to avoid using too many vanity elements such as animations and scrolling texts.
Make sure your website is easy to navigate. Visitors should be able to find content easily without having to click on too many menus. Remember that functionality is your top priority when designing a web page.
6. Website Content
The main reason people visit your website is its content. Therefore, it needs to be relevant and helpful for your target audience. By regularly providing your audience with useful content, it is easier to build positive relationships and authority in the industry.
Some of the most common online content types include blogs, news articles, videos, and podcasts. Each content type works well for different audiences and topics. Therefore, start by analyzing the market and your target audience’s characteristics to find out the best kind of content that can drive traffic.
Check your competitors to see what type of content drives the most audience. You can also use tools such as Google Analytics and Google Trends. These websites can help you analyze visitors’ information and keep track of trending topics respectively.
7. Search Engine Optimization
Search engine optimization (SEO) is the process of adjusting various elements of your website to get higher rankings in the search engine results pages (SERP). 70% of online marketers think that SEO generates better results than paid advertising.
There are various factors to consider when applying SEO methods to your website, one of the most important being strategic keyword usage. This means incorporating relevant keywords into your website content to match search intent from your target audience.
There are tools like Ahrefs Keyword Generator, Answer the Public, or Keyword Sheeter to help you research the best keywords for your content. Understanding and implementing SEO techniques on your website may take time, but it will benefit you in the long run.
Nowadays, more people and organizations create their own websites to establish an online presence.
During the website building process, pay attention to these seven factors:
- Web hosting
- Domain name
- Website platform
- Layout and design
- Search engine optimization
Considering that the internet is a prominent part of our daily lives, owning an online platform can give you many benefits. Pay attention to the points presented in this article, and start your own website as soon as possible.