Semantic Search

How Semantic Search Technology is Changing the Google Advertising Landscape

Gone are the days where tailoring your keywords for the sake of search engine results required considerable effort. With the term “machine-learning” thrown around so much these days, it’s not surprising that Google’s algorithms keep up the pace to match. With semantic search technology, Google’s search engine will rack up much more relevant results not […]

illustration of people working on online business content

Tailoring Your Website’s Content to Improve SEO

SEO or search engine optimization remains to be one of the critical factors in internet fortune throughout 2018. Despite the doomsday calls talking about the death of content SEO, it stays alive, well, and more important than ever. Creative infographic on SEO book shows a few key reasons for it. Firstly, if search engines put up nothing […]