Social media has become one of the leading marketing platforms for businesses. They use the platforms to engage with customers, build brand awareness, and generate leads. However, it’s not easy to stand out when there are thousands of social media business accounts. You need the right approach to put you in front of your target […]
If you want your website to rank well in the search engines, you need to produce high-quality content for it. Google and the other main search engines like to see websites that are updated regularly with fresh content. Producing a steady stream of interesting, informative articles for your site can be a challenge, especially if […]
Are you ready to move your website to prominent? Whether you have an old website or you are launching a new site and don’t have the budget, talk to us – we can offer in-depth keyword research insight that will provide consistency and quality traffic by taking advantage of free keyword research tools. Keyword research […]
Keywords are crucial for search engine optimization (SEO), but when overused, they can hurt your website or page. Keyword stuffing involves overloading a site or web page with keywords, numbers, or phrases to control and manipulate the site or page’s ranking in search results. Such a practice can reduce the number of visitors to your […]
All SEO efforts start with using the right keyword, and with it comes a concept called keyword density. If you’re wondering what exactly it is, how it affects you, and how to apply it to your content, you’re in the right place. In this article, we will offer some insights into the concept of keyword […]
Managing your site for search engines doesn’t need to be expensive. In fact, there are many free SEO tools. They are great if you just want to test the waters first. Or, you might just want some basic functionality to support your needs until your site expands. Google Search Console deserves an honorary mention and […]
Which one is better, PPC, or SEO? Both of them are different forms of search marketing that are often pitted against one another. However, did you know that their strengths can complement each other’s pitfalls and improve your marketing strategy? If you’re curious, read on as I’ll be covering what PPC and SEO are […]
Artificial Intelligence (AI) is not science fiction anymore. But instead of scary robots that want to overthrow the human race, intelligent machines are helping us carry out our everyday tasks. AI is not something new, but it’s getting more advanced and changing how things work — and search engine optimization (SEO) is not an exception. […]
You might have heard it that by 2020, 50% of all searches will be voice-activated. This leaves two implications. If you are a user, you might find it easier to search for something online. On the other hand, if you are a business, there might be some customer behavior change that requires you to prepare […]
Gone are the days where tailoring your keywords for the sake of search engine results required considerable effort. With the term “machine-learning” thrown around so much these days, it’s not surprising that Google’s algorithms keep up the pace to match. With semantic search technology, Google’s search engine will rack up much more relevant results not […]
