search engine websites

PPC And SEO Together: What The Benefits Of It?

Which one is better, PPC, or SEO? Both of them are different forms of search marketing that are often pitted against one another. However, did you know that their strengths can complement each other’s pitfalls and improve your marketing strategy?    If you’re curious, read on as I’ll be covering what PPC and SEO are […]

social media planner

Social Media – How to Promote Your Blog Posts on it

Blogging is a very common and loved technique adopted by digital marketers. Surely, you have tried your best to choose the best topics for your blogs. You are confident that your blogs would be highly interesting to read. However, what is the value of your blog posts when there is no reader? You can find […]

What is a Digital Marketing Strategy and its Importance?

What is a Digital Marketing Strategy and its Importance? Digital marketing strategy is a common phrase that pops out whenever you’re searching for ways to increase your business and brand awareness. But what is it, exactly? More importantly, why should you care? If you see this, you’re in luck. I’m going to answer all of […]

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How to Manage Your Ad Campaign with Social Sensitivity

It’s a fascinating time to be in the Ad campaign games. Social norms have evolved in such a way that numerous once-taboo subjects are on the table, but one misstep can result in swift censure and reputation damage. It’s a high-risk, high-reward environment, and you’ll need a solid foundation of social sensitivity to manage Ad […]

digital marketing illustration

Video Marketing Rise: What it Brings to the Table

Have you ever seen Dollar Shave Club’s video? It generated 12,000 new orders 48 hours after its release. What about GoPro’s video of a fireman saving a kitten? The videos are examples of successful video marketing. We can see how they contributed to the brand’s image and product sales. As it becomes more significant, it’s […]

Moving Step-by-Step with Marketing Innovations

Marketing innovations are essential to increasing the chances of the product succeeding in the market especially when the difficulty of introducing a new product is common. Annually, 80% of new products have failed to survive in the market. Even the big players are not immune to this problem. For instance, The Coca-Cola Company had encountered […]

Semantic Search

How Semantic Search Technology is Changing the Google Advertising Landscape

Gone are the days where tailoring your keywords for the sake of search engine results required considerable effort. With the term “machine-learning” thrown around so much these days, it’s not surprising that Google’s algorithms keep up the pace to match. With semantic search technology, Google’s search engine will rack up much more relevant results not […]