“Branding,” “brand identity,” and “brand management” are some of the most popular marketing buzzwords in the industry. Among these, brand purpose has been getting more attention recently. Crafting a captivating brand purpose may be one of the biggest challenges for new business owners. Not only may they lack knowledge about what it means, but they […]
The number of podcast listeners in the US alone was around 120 million in 2021. This number is expected to increase by about 20 million each year. With the massive demand for it, podcasting for small businesses should be considered as one of their marketing strategies. Podcasts refer to episodic series of audio files focused […]
Online advertising offers various advantages – among them is to better reach and attract target audiences. Most online advertising platforms also provide targeted advertising tools, which have become increasingly popular. Contextual advertising is one type of targeted advertising that has gained popularity among brands. But what is contextual advertising, and how does it work? Let’s […]
A marketing program refers to the overall plan covering various activities taken by a company to increase sales. This is a crucial step every business needs to go through to ensure their marketing efforts can go smoothly and achieve the desired marketing objectives. These objectives need to be strategic to fit your company’s current strengths […]
Psychology is a core factor every entrepreneur needs to consider when running a company. It affects various aspects of a business, including sales performance. By understanding psychology, business owners and marketers can figure out why someone buys a product, it is called the psychology of selling. This information is crucial for creating a good marketing […]
Search engine optimization (SEO) is one of the most popular ways to improve your online marketing efforts especially to increase traffic to your business website. This method aims to improve your exposure on the search engine results page (SERP) by adjusting your website and optimizing your content. According to BrightEdge, around 53% of all trackable […]
If you’re a business owner looking for ways to stand out from the crowd and gain an edge in the competitive market, you’re in the right place. With 582 million entrepreneurs worldwide, building a strong branding is one of the best actions you can take to reach success. However, to leverage the power of branding, […]
The online market is flooded with brands competing for customers’ attention. Meanwhile, people’s attention spans continue to decrease year by year. With such an issue, how can you ensure your brand sticks in the minds of your customers? And what are the most important brand attributes to have in mind? If you’ve tried various branding […]
No business can grow without a good marketing strategy. And with the constant growth of technology, marketing efforts also shift towards digital media. Marketers in the United States dedicate 15.8% of their company’s revenue on average towards digital marketing efforts, making it a very popular way of attracting new clients and increasing sales. The term […]
With the advancement of technology, the marketing trend has shifted more into the digital ecosystem. Marketers now use various technologies and platforms that allow them to engage their target audience more effectively. Because of that, digital marketing has also become a viable career path. However, taking that first step into the digital marketing industry might […]
