by Mary J | Sep 5, 2019 | Digital Marketing, Online Business
What is a Digital Marketing Strategy and its Importance? Digital marketing strategy is a common phrase that pops out whenever you’re searching for ways to increase your business and brand awareness. But what is it, exactly? More importantly, why should you care? If...
by Mary J | Sep 3, 2019 | Content Marketing, Digital Marketing, Marketing Inovations, Online Business
At times it’s not enough to use conventional marketing tactics. They take a while to bring results. While you wait for your pages to rank on the search engine result pages you can score some quick wins with alternative strategies like guerrilla marketing. In this...
by Simon Dwight Keller | Aug 6, 2019 | Digital Marketing
It’s a fascinating time to be in the Ad campaigns game. Social norms have evolved in such a way that numerous once-taboo subjects are on the table, but one misstep can result in swift censure and reputation damage. It’s a high-risk, high-reward environment, and you’ll...
by Simon Dwight Keller | Jul 16, 2019 | Digital Marketing, Marketing Inovations, Video Marketing
Have you ever seen Dollar Shave Club’s video? It generated 12,000 new orders 48 hours after its release. What about GoPro’s video of a fireman saving a kitten? The videos are examples of successful video marketing. We can see how they contributed to the brand’s image...
by Mary J | Jul 10, 2019 | Digital Marketing, Marketing Inovations
Marketing innovations are essential to increasing the chances of the product succeeding in the market especially when the difficulty of introducing a new product is common. Annually, 80% of new products have failed to survive in the market. Even the big players are...
by Mary J | May 31, 2019 | Artificial Intelligence, Digital Marketing, Marketing Inovations, SEO
Artificial Intelligence (AI) is not science fiction anymore. But instead of scary robots that want to overthrow the human race, intelligent machines are helping us carry out our everyday tasks. AI is not something new, but it’s getting more advanced and changing how...
