by Mary J | Jul 16, 2019 | Digital Marketing, Marketing Inovations, Video Marketing
Have you ever seen Dollar Shave Club’s video? It generated 12,000 new orders 48 hours after its release. What about GoPro’s video of a fireman saving a kitten? The videos are examples of successful video marketing. We can see how they contributed to the brand’s image...
by Mary J | Jul 10, 2019 | Digital Marketing, Marketing Inovations
The difficulty of introducing a new product is common. Annually, 80% of new products have failed to survive in the market. Even the big players are not immune to this problem. For instance, The Coca-Cola Company had encountered this problem when they introduced New...
by Mary J | May 31, 2019 | Artificial Intelligence, Digital Marketing, Marketing Inovations, SEO
Artificial Intelligence (AI) is not science fiction anymore. But instead of scary robots that want to overthrow the human race, intelligent machines are helping us carry out our everyday tasks. AI is not something new, but it’s getting more advanced and changing how...
by Simon Dwight Keller | May 20, 2019 | Content Marketing, Digital Marketing, SEO
You might have heard it that by 2020, 50% of all searches will be voice activated. This leaves two implications. If you are a user, you might find it easier to search for something online. On the other hand, if you are a business, there might be some customer behavior...
by Mary J | May 9, 2019 | Content Marketing, Digital Marketing, Online Business, SEO
Gone are the days where tailoring your keywords for the sake of search engine results required considerable effort. With the term “machine-learning” thrown around so much these days, it’s not surprising that Google’s algorithms keep up the pace to match. With semantic...
