How Social Media Can Become The Enemy of Your Business Reputation

social media damage

Social media is a great way to build your brand’s reputation since it connects your business with people all over the world. Managing your online presence is crucial for building trust between your company and your customers.

Unfortunately, if not handled carefully, social media can also break that trust and ruin your business reputation in a matter of seconds.

This article covers how social media marketing can damage your company’s reputation and teaches the best ways how to avoid such situations altogether. Let’s take a look!

social media idea

Social Media In Marketing

Social media is a powerful tool in today’s digital marketing age. With more than 3.7 billion active users, it’s an essential marketing strategy for today’s world that simply can’t be ignored.

For example, as of right now, more than 60 million businesses have created business pages on Facebook for marketing purposes, and that number keeps growing.

So, what is social media marketing? Well, to put it simply, social media marketing is the use of social networks to gain more exposure and a convenient way to attract your target audience, either through direct interactions with your customers or by launching social media campaigns.

This type of marketing strategy is widely used since it’s time-efficient and cost-effective, favored by many different age groups. However, social media management can sometimes be a tricky and daunting task.

Examples of Social Media Backfires

If you’re not convinced that bad social media management can harm your brand, here are a couple of examples of social media promotions gone wrong:

AT&T’s 9/11 Tribute Backlash

During the commemorative anniversary of 9/11 in 2013, the American mobile network AT&T tweeted a picture of a hand holding a phone, taking a picture, and displaying the Tribute in Light that represents the two fallen towers with a caption saying “Never forget.” 

Quickly, the tweet went viral, with a handful of Twitter users becoming outraged. Some of them threatened to switch mobile carriers.

Others wanted to boycott the company for using a national tragedy as a marketing ploy. Fortunately, the tweet was taken down an hour later, and the company issued an apology soon after. 

YouTube Creators’ 4th of July’s Tweet

We all use emojis in our daily communication. In fact, 92% of internet users use emojis in their texts. That is why sometimes, a little piece like an emoji can also become the source of a social media blunder.

YouTube Creators’ Twitter account posted a tweet on the 4th of July, asking their followers to name their favorite American YouTube creators. However, instead of using the American flag emoji, the account accidentally used the Liberian flag. 

Users immediately recognized the mistake, making fun of the account managers for not knowing their own flag. While it wasn’t very harmful to the company, it proves that small details like that do not remain unnoticed.  

social media hash tag

Good Social Media Marketing Practices

Now that you know how social media missteps can tarnish your brand’s image, here are some marketing suggestions you can follow:

  • Form your guidelines – before jumping into the scene right away, make sure your company has set a list of guidelines that everyone must follow. Specify what is allowed, setting a potential punishment if those rules are ever infringed.
  • Stay professional – don’t sacrifice your brand’s image to some edgy or over the top joke. Staying professional is a must. Remember that you’re representing your brand, so stick to your values and don’t take things personally.
  • Hire a social media specialist – while you may have some basic knowledge of social media marketing strategies, a dedicated expert can bring your business to a whole another level. We’re going to talk more about this in the following section.

Benefits of Hiring a Social Media Specialist

Social media is about building connections. However, right now, many brands still use social media as a one-way promotional tool, instead of a platform. Hiring a social media specialist ensures two-way communication between your brand and your customers so that you can expect a boost in user engagement.

Here are some additional benefits of hiring a social media specialist to manage your social media networks:

  • Create marketing strategies – a specialist will recognize what your marketing tactics lack and will help you manage them accordingly.
  • Communicating with your userbase – social media specialists use the platforms to interact with customers and help them out in case they need assistance, so no direct message or tweet goes unanswered. 
  • Building a reputation – being active on social media helps you build a reputation that determines how you’ll be perceived by the public.
  • Stay trendy – social media trends are always changing. That is why social media professionals are up to date with these changes, identifying the most popular methods or platforms to promote your brand at that specific point of time.

 

Wrapping Up

Social media marketing is something that every business needs to pay attention to, offering your brand exposure, building trust between your customers, and generating more leads, traffic, and sales.

However, managing social media is not as easy as it seems. If it’s done poorly, it can backfire and ruin what you’ve built so far.

How to Promote Your Blog Posts on Social Media

social media planner

Blogging is a very common and loved technique adopted by digital marketers. Surely, you have tried your best to choose the best topics for your blogs. You are confident that your blogs would be highly interesting to read. However, what is the value of your blog posts when there is no reader?

You can find various sources to attract visitors to your blog posts. Still, one of the best options for you is to leverage the power of social media. Most successful bloggers, webmasters, and marketers have relied on social media platforms for promoting their blogs. 

Cross-promotion is one of the effective tricks for marketing your blog posts on social media. To do it, you have to customize your posts to send the right message to the right platform. For instance, the way in which you are addressing your Facebook followers would be different from how you send messages to Twitter followers since it gives you a chance of writing only 40 characters.

Every social network has varied options for promoting blog content. From the image size to the number of characters and everything in between. That’s why you should choose a network that best works for you.

As a WordPress blogger, you should consider using the Blog2Social plugin to simplify your social media marketing. This auto-posting and scheduling plugin can help you with the automatic sharing of blog posts on various social media platforms. Thus, cross-promotion becomes easier with this plugin. As you can predefine the schedule, the plugin will post the blogs at the right time. Moreover, it allows you to customize the format of your posts.

How to Promote and Manage Blog Posts on Social Media

Let’s dive deep into the most popular social media platforms to get a better understanding of what makes for good cross-platform blog promotion on each of them.

social media

Share Your Blogs on Facebook

This social platform helps you promote blog posts on your Facebook page, groups, and your timeline. Although the contents can include a maximum of 10,000 characters, only the initial 480 characters remain visible to the readers in the preview snippet. Those 480 characters must be effective in grabbing the attention of the reader. However, shorter posts consisting of 40-50 characters can also be engaging.

Be sure to include images when promoting posts. This is a great trick to increase your reach and make Facebook users stop scrolling and stay a while to check out your post.

How often should you make Facebook posts? Some marketing studies show that it’s best to post around three times per week. And feel free to reshare popular posts every three to four months to give them more exposure.

LinkedIn Blog Posts – Find the Right Technique

You can post your LinkedIn posts in groups and on your company pages. In the case of a company page, you can write up to 600 characters. Don’t forget to insert links and images, too.

Make sure that your LinkedIn group is relevant to your blog. The relevant group will help you get to the target audience easily.

As it turns out, there are two best times for LinkedIn blog post publishing – from 4 to 6 PM and from 8 to 10 AM. During these times, you are likely to get the highest response from readers.

Tweet with Twitter Posts

With this platform, hashtags are essential, and the content of your posts can’t contain more than 280 characters. Include links and images to try and get more retweets. You have the option of adding up to 4 hashtags which will direct your post to users in your target demographic.

Post on Pinterest

When adding a description to a pin, you can write up to 500 characters. For marketing your blog, you have to insert a CTA and link it to the pin description. People will reach your website when clicking on your pin. Keep in mind that this platform might be a bit niche, and not suit certain businesses.

Other ways of promoting blogs

  • Connecting with social media influencers Whatever your blog’s niche, you can find influencers that can promote it. The more followers they can spread your content to – the better. You can start communicating with them and engage them by commenting on their posts. Alternatively, try to reach out directly and offer a partnership for promoting your content.
  • Develop a community or become a member of a community Various social networking platforms host active groups and communities that are relevant to your niche. You may also create your own group and invite social media users to join it.
  • Communicate with fellow bloggers – to improve the chances of your blog succeeding, you can partner with other bloggers and interact with them, or offer an opportunity to write a guest post.
  • Use hashtags properly – Identify the trending hashtags and keywords that are relevant to your posts on Twitter and Facebook. Keep in mind that using only two or three hashtags is best for Facebook, while more than five hashtags are effective for Instagram and Pinterest.

Final Thoughts

We have provided you with a comprehensive guide on promoting a blog on social media. Take advantage of various social media platforms and choose marketing techniques that work best for your content and target audience. The goal is to get spread the word about your blog, increase traffic and earn loyal visitors who will propel you to success. Good luck!