You have just prepared the content for your your blog, and you are now ready to share it with the world. But you are not exactly sure of what to do next. You cannot just sit back and wait for people to come up and read or share your content.
If you want your blog content to get in front of a wider audience – more specifically into your target audience, you need to invest more time into marketing it. Sharing the blog on the internet is an integral part of your marketing strategy and the success of the content highly depends on it.
We believe that before you hit the publish button, and even after post the content piece to the web, there are some things that you have to do to ensure that you get as much mileage as possible with your blog post. Before you publish your blog post, follow these simple steps to ensure blog content you are sharing is top-notch.
You may find this as a tiresome endeavor but don’t forget that you employed so much effort in coming up with your post, so you should not be oblivious to take just a few extra minutes to ensure that your blog is at the top of the game.
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1. Add a Featured Image
Featured images go a long way in impacting not only your audience but also your click-through rate. They can be the main difference between 5% CTR and 50% CTR. More importantly, images highly affect your post’s social sharing as well as engagement. Coming up with in-house images is far better as you can customize it specifically for your target audience.
Add a Descriptive Alt Tag
Create a tag that describes what the images you placed in your text are all about. Search engines cannot view images as your audience can, but it can read the alt tag keywords to discern what the image is all about.
Landscape Images Are Preferred
Landscape images fit on screens better than portrait ones. So, it is recommended that you use landscape images as opposed to portrait.
2. Categories & Tags
Choose the appropriate tags and categories for your current article. Some audience members might search your website for specific blog posts or subjects. If the articles aren’t in the correct category, then there may be a problem locating them. Remember not to pick too many of them though. Let it remains short and relevant.
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3. Social Media Optimization
Your article might call for image sizes different from social media platforms. You might also find it suitable to have a description on your site and another one on the Facebook post. Twitter cards and open graphs can help to display images and descriptions separately and correctly on the various social media platforms.
Yoast presents SEO plugins that you can easily utilize to create these optimized images and descriptions. You can use them to simplify your work.
4. Take Authorship
Take this opportunity to create a name for yourself. Indeed, brands are now turning into faces. You can do this by adding a bio to your article. Make it personal and interesting. Additionally, don’t forget to add information that backs up your credibility as an expert in the field you’re writing about.
Correct any grammar and spelling mistakes as they can easily lead to poor user experience. If someone needs to decipher your sentences, that means your post definitely wasn’t ready for publishing. Use tools like Grammarly or the Hemingway Editor to help polish your content pieces before posting them.
6. Verify Links
Ensure that both internal and external links are working by making sure that they are typed correctly. There’s nothing that can put off your potential customer than clicking a link and waiting for it to load, just to discover that it’s not working. Broken links also negatively affect your SEO.
Search engines always crawl try to load links that are not working. When you fix this, you boost your value in terms of search engines.
7. Check Your Share Buttons Functionality
Make sure that share buttons are functioning optimally to ensure that readers can share your blog content on social media platforms. Make sure they’re clearly visible and are easy to use, making a visitor click as few buttons as possible to share.
8. Publish the Blog Post
At this point, your post should be polished and ready for publication and your site’s visitors.
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You’ve just poured your heart into creating an article that you can bet your audience will love. You clicked the publish button. What is next? It might be more tempting to leave it at this point and move on to other projects.
Actually, you have more blogs to write and more topics to cover, right? A minute, please. If you leave it at this point, you will highly minimize the true potential of your content. So, what do you do to increase the exposure as well as the circulation of your blog post?
1. Share on Social Media
SEO friendly writing alone doesn’t warrant success for your blog post. You have to promote your blog content. Share it as many times as possible on the popular social media platforms. Just before doing it, have in mind that social media can become the enemy for your business if you doing it improperly. You can use Twitcount and Facebook Insights to check your post’s engagement levels.
2. Create Base Links
Reach out to blog pages in your industry – including the competitor pages. You can answer the unanswered questions, leave a comment, and if you deem it relevant, link to your site. But remember not to overdo it. You can also answer the Quora questions and link relevant answers back to your post. Another way is using Brand-mentions or Google Alerts to get notified when different topics pop up and you can hedge into the conversation.
3. Read Comments and Reply to Them
Be on the lookout about your readers’ opinions. Build relationships and answer any question raised to create a cordial community. Bear in mind, comments are regarded as contents on their own. Importantly, it is a way of keeping your blog content fresh and up to date.
4. Freshen Up Your Blog
Consistency is one of the secrets to succeeding in SEO. Google loves it when the blog content is continually updated and kept relevant.
5. Maximize Your Blog Content Exposure
You can choose to turn your blog into a slide presentation, infographic, video, or an eBook. By doing so, you can cover as many social media channels and platforms as possible with the least possible time.
Now you understand that you cannot just sit down, write a blog post, hit the publish button, and be done with it. Well, to be a successful blogger, follow the above Before and After publishing steps to ensure that your blog content gets more traction for your site.