Search engine optimization (SEO) is one of the most popular ways to improve your online marketing efforts especially to increase traffic to your business website. This method aims to improve your exposure on the search engine results page (SERP) by adjusting your website and optimizing your content. According to BrightEdge, around 53% of all trackable website traffic comes from organic search. Therefore, having your content appear on the first page of the SERP can be highly beneficial. However, SEO can be an intricate process that requires you to pay attention and manage various factors of your website. That is why many online marketers choose to use SEO automation tools to make their tasks easier.
This article will dive deeper into the definition of SEO automation. We will also look at eight examples of tools for improving your SEO you might want to consider.
What is SEO Automation?
SEO automation is the process of automating various SEO-related tasks using tools and software. Doing so allows you to focus more on the creative aspects of your online marketing campaigns instead of spending time analyzing data.
However, not all aspects of SEO can be automated. The processes you can automate using tools include:
- Site monitoring – It is crucial to monitor various metrics such as page load time, site uptime, and broken links to ensure your website performs at its best and provides a good user experience.
- Competitor monitoring – SEO automation tools can help you track competitors’ activity and performance to develop better strategies.
- Rank tracking – When you have many web pages and are trying to rank for multiple keywords, it can be hard to track how each of them performs. SEO automation tools allow you to see how each of your content rank and monitor their performance over time.
- Backlink analysis – Backlinks are one of the most crucial factors determining your site’s authority. Therefore, it is important to know how many backlinks you have and if they come from reputable sources.
It is safe to assume that SEO automation tools can positively impact your work efficiency by looking at those processes. The key is to know which software or tool suits your needs and preferences.
Recommended SEO Automation Tools
Nowadays, we can find numerous tools and software that can help us streamline SEO-related tasks and processes. This can make your process of choosing the right one for your business a bit harder.
To help you decide which tool to choose, let’s take a look at these eight recommended SEO automation software you might want to consider.
1. SE Ranking
SE Ranking is a cloud-based SEO tool that offers all of the essential features you need to improve your ranking. These features include website audit, keyword research, and backlink checker. Therefore, you might not need to use additional tools for your SEO tasks.
Users can access important information from the dashboard with comprehensive details. The interface is also easy to navigate and allows you to change focus with a few clicks. SE Ranking can also integrate with various platforms such as Google Analytics, Search Console, and Facebook.
SE Ranking is available starting from $18.6/month, which allows you to track the ranking up to 250 keywords in five different categories. They also offer a 14-day free trial simply by signing up to their website.
SEMRush is a popular digital marketing platform that offers various products and services, including an SEO automation tool. This tool has multiple essential features such as position tracking, backlink audit, and automated report.
SEMRush also allows users to identify website elements that need to be improved with their detailed site audit feature. It automates the technical audit process by checking more than 130 factors that may affect your site crawling.
Maintaining authority is also easier with brand monitoring that gives you insights about brand mentions, backlinks, and their total estimated reach.
SEMRush is available for free, although with some limitations. If you prefer more advanced features, we recommend choosing their premium plans that start from $99.95/month.
3. Surfer SEO
Surfer SEO is a tool that focuses on improving your content quality. It makes the content planning process more efficient by simplifying the keyword research process. Users only need to input a focused keyword, and the tool will give them many content ideas along with numerous keywords grouped according to categories.
This tool offers a brief-making feature that lets you create a content outline more quickly with a better structure. This tool also guides users to create optimized content by providing an estimated score and multiple suggestions, such as word count and the number of headings.
Surfer SEO is available starting from $49/month for the annual subscription. It also offers free browser extensions to help you with keyword research, content editing, and outlining articles.
The Screaming Frog SEO Spider Tool is a site crawler that analyzes your website and gives you insights for optimization improvements. It scans for various factors, such as broken links, meta descriptions, duplicate content, and HTML tags.
Data from this crawling process can help you pinpoint technical weaknesses on your website and identify link-building opportunities. The SEO Spider Tool also gives users convenience by allowing scheduled site audits in chosen intervals and auto-exporting the results to any location, including Google Sheets.
The SEO Spider Tool is available starting from £119/year per license if you purchase more than 20 licenses. You can also download the free version that lets you crawl 500 URLs.
AnswerThePublic is a website that specializes in keyword research. It gives users numerous content ideas based on desired keywords. The tool displays valuable phrases and questions people ask by listening to autocomplete data from search engines like Google.
The site allows free users to conduct three searches a day. If you want unlimited searches and other advanced features, consider opting for the Pro plan starting from $79/month for the annual subscription.
Pro users can access features such as search listening alerts, data comparison, collaborative workspace, and priority customer support.
Ahrefs is an all-in-one SEO toolset that includes multiple features in its service. The Site Explorer provides users with an in-depth look at the organic search traffic and backlink profile of any website or URL. This can be a useful feature to improve your competitive research.
It is also possible to find content ideas using Content Explorer that lets you discover and analyze top-performing content in a specific niche. The result can be sorted by various metrics such as organic traffic, domain rating, and social shares.
Another useful feature is the SEO Site Audit, where users can take a deeper look at their website’s on-page SEO performance. It lets you track issues related to factors such as content quality, site performance, traffic, and backlink quality.
Ahrefs pricing starts from $82/month for the annual subscription. It is also possible to test the tool with the seven days trial for $7.
SERPWoo focuses on optimizing rank tracking. It gives users various information about the top 100 results for their desired keywords. The tool then identifies factors that affect your performance and gives you suggestions and hints based on historical data.
SERPWoo also offers the tagging feature that helps streamline your online reputation management (ORM) tasks. This lets you track positive and negative URL rankings for your brand, competitors, or individual names and then notify you when they make it to the top 30 results.
This tool is available starting from $49.95/month. It is possible to get one month free if you opt for the annual plan.
Mangools has five core features to help online marketers and content creators improve their SEO. Its keyword research tool shows detailed results based on SEO difficulty and search volume, which gives you higher chances of ranking on the SERP.
Users can also analyze more than 45 SEO metrics, including clickthrough rate (CTR) and SERP data from around 52 thousand locations worldwide. Analyze your competitors’ authority on multiple platforms like Facebook and Alexa using the SiteProfiler feature.
Mangools pricing plans start from $29.90/month for the annual subscription. It also offers a 10-day free trial if you want to try the features before subscribing.
Using an SEO automation tool is important, considering that SEO is a crucial part of most content marketing efforts. These tools allow you to focus more on developing creative strategies to improve your online marketing campaigns instead of spending time gathering and analyzing data.
In this article, we have looked at eight recommendations of SEO automation tools to help you decide which one to choose. Our list includes:
- SE Ranking
- Surfer SEO
- Screaming Frog
These tools offer various features, and they come with different pricing plans. Take a look at your needs and preferences, then compare them to the information you got from this article. Hopefully, this article has helped you choose the right SEO automation tool that will help you improve your marketing campaigns.