Marketers have long relied on email to reach their audiences, and email targeting is one of the most effective strategies. Statistics forecast that global email users will grow to approximately 4.6 billion in 2025 compared to around 4 billion in 2020. Moreover, this marketing strategy has a high return on investment (ROI). You can expect […]

The ever-changing digital marketing landscape raises the significance of adopting new age marketing efforts. With many opportunities to get creative with digital marketing, it can be daunting to start planning strategies that can work for your brand. Therefore, we’ve compiled the fundamentals to help your business stay relevant. This article will cover eight tips to […]

Whether you’re a new business owner or a seasoned marketer searching for clues to make your work more impactful, value-based marketing is an important concept you should not overlook. Value-based marketing helps your business better understand customers and provide the right solutions for their needs. With it, your company can achieve its desired goals, such […]

Attracting and converting customers takes time, money, and effort. Therefore, having a strategic goal and guideline is important to work effectively and deliver the best results. Understanding the ideal customer profile (ICP) can be a good starting point for creating attraction marketing. An ICP helps inform brands who to attract and avoid guessing prospects for […]

Nowadays, information exchanges so swiftly that it shifts life in many aspects, including marketing. As a result, there are various new marketing strategies that require your brand to be more adaptive. Previously, marketing channels were limited to printed media like newspapers or billboards and audiovisual media like radio or television. Nowadays, with the help of […]

A study shows that the average brand trust for all companies declined in 2020. While this sounds worrisome, it’s possible to win back customers’ trust and build brand authenticity with some work and effort. In fact, 90% of consumers agree that authenticity is essential when choosing brands they like and support. It’s increasingly important when […]

Pay-per-click (PPC) advertising refers to an online marketing strategy where advertisers pay a fee every time a person clicks or engages with their ads. It’s an important strategy to consider since PPC ads rank higher than many other types of digital marketing. However, it should be supported by other marketing strategies such as combining the […]

Copywriting plays a significant role in digital marketing strategies. It is the process of writing promotional copy that drives people to conduct desired actions like subscribing to newsletters, clicking on provided links, and making purchases on products or services. There are various aspects to consider when creating compelling copy. Knowing the types of copywriting can […]

Content marketing is a huge part of modern marketing strategy and crucial for almost any business with an online presence. Not only does it help your website succeed in search engines like Google, but it also helps build a loyal following by providing your audience with consistent, relevant content. Sharing content regularly helps define your […]

Marketing is an integral part of every business. A company would not survive without a suitable marketing strategy, regardless of how great their product or service is. However, the marketing process is complex and consists of various layers. A business needs a well-planned strategy and good marketing operations to be able to promote its brand […]