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What is a Digital Marketing Strategy and its Importance?
What is a Digital Marketing Strategy and its Importance? Digital marketing strategy is a common phrase that pops out whenever you’re searching for ways to increase your business and brand awareness. But what is it, exactly? More importantly, why should you care? If...
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Digital Guerrilla Marketing Tips For your Business
At times it’s not enough to use conventional marketing tactics. They take a while to bring results. While you wait for your pages to rank on the search engine result pages you can score some quick wins with alternative strategies like guerrilla marketing. In this...
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How To Create a Knowledge Base On WordPress
If you just finished setting up your business website, having space online for teaching your clients about your product or service is a must. Why don’t you start with a CMS knowledge base? In this article, we’ll show you how to create one with WordPress hassle-free....
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How to Manage Your Ad Campaign with Social Sensitivity
It’s a fascinating time to be in the Ad campaigns game. Social norms have evolved in such a way that numerous once-taboo subjects are on the table, but one misstep can result in swift censure and reputation damage. It’s a high-risk, high-reward environment, and you’ll...
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Rise of Video Marketing: What it Brings to the Table
Have you ever seen Dollar Shave Club’s video? It generated 12,000 new orders 48 hours after its release. What about GoPro’s video of a fireman saving a kitten? The videos are examples of successful video marketing. We can see how they contributed to the brand’s image...
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Moving Step-by-Step with Marketing Innovations
Marketing innovations are essential to increasing the chances of the product succeeding in the market especially when the difficulty of introducing a new product is common. Annually, 80% of new products have failed to survive in the market. Even the big players are...
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How Artificial Intelligence Impacts SEO
Artificial Intelligence (AI) is not science fiction anymore. But instead of scary robots that want to overthrow the human race, intelligent machines are helping us carry out our everyday tasks. AI is not something new, but it’s getting more advanced and changing how...
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Voice Search Optimization- New Wave in Digital Marketing Ocean?
You might have heard it that by 2020, 50% of all searches will be voice-activated. This leaves two implications. If you are a user, you might find it easier to search for something online. On the other hand, if you are a business, there might be some customer behavior...
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How Semantic Search Technology is Changing the Google Advertising Landscape
Gone are the days where tailoring your keywords for the sake of search engine results required considerable effort. With the term “machine-learning” thrown around so much these days, it’s not surprising that Google’s algorithms keep up the pace to match. With semantic...
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Why SEO is inescapable in your business Everest climb?
Being on the first page of Search Engine Results Page (SERPs) is every webmaster’s dream, as it should be. Why so? Simply because it increases the chance of your site getting more visitors. If you’re a business owner, even better – more visitors may turn to more leads...
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