Blog
How to Manage Your Ad Campaigns with Social Sensitivity
It’s a fascinating time to be in the marketing game. Social norms have evolved in such a way that numerous once-taboo subjects are on the table, but one misstep can result in swift censure and reputation damage. It’s a high-risk, high-reward environment, and you’ll...
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Rise of Video Marketing: What it Brings to the Table
Have you ever seen Dollar Shave Club’s video? It generated 12,000 new orders 48 hours after its release. What about GoPro’s video of a fireman saving a kitten? The videos are examples of successful video marketing. We can see how they contributed to the brand’s image...
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Why it’s important to move step-by-step with marketing innovations?
The difficulty of introducing a new product is common. Annually, 80% of new products have failed to survive in the market. Even the big players are not immune to this problem. For instance, The Coca-Cola Company had encountered this problem when they introduced New...
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How Artificial Intelligence Impacts SEO
Artificial Intelligence (AI) is not science fiction anymore. But instead of scary robots that want to overthrow the human race, intelligent machines are helping us carry out our everyday tasks. AI is not something new, but it’s getting more advanced and changing how...
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The Voice Search Optimization- What You Should Know About this New Wave in Digital Marketing Ocean?
You might have heard it that by 2020, 50% of all searches will be voice activated. This leaves two implications. If you are a user, you might find it easier to search for something online. On the other hand, if you are a business, there might be some customer behavior...
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How Semantic Search Technology is Changing the Google Advertising Landscape
Gone are the days where tailoring your keywords for the sake of search engine results required considerable effort. With the term “machine-learning” thrown around so much these days, it’s not surprising that Google’s algorithms keep up the pace to match. With semantic...
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Why SEO is inescapable in your business Everest climb?
Being on the first page of Search Engine Results Page (SERPs) is every webmaster’s dream, as it should be. Why so? Simply because it increases the chance of your site getting more visitors. If you’re a business owner, even better – more visitors may turn to more leads...
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Why is Content Marketing Essential for Your Company?
With so many types of marketing presented to the toolkits of RP specialists and individuals, you might stop to consider in access if content marketing is worth it. The short answer: without a doubt, yes. The long answer goes into some more detail. Content marketing is...
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Things to Consider Before Starting Your Own Website
In the online world of the 21st century, you’re not on the map, unless you’re on the internet. It is indeed one of the greatest inventions to date that gives businesses a capable platform, a voice to anyone who has something to say and encourages communities and...
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Tailoring Your Content to Improve SEO
SEO or search engine optimization remains to be one of the critical factors in internet fortune throughout 2018. Despite the doomsday calls talking about the death of SEO, it stays alive, well and more important than ever. There are a few key reasons for it that are...
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