If you’re a business owner looking for ways to stand out from the crowd and gain an edge in the competitive market, you’re in the right place. With 582 million entrepreneurs worldwide, building a strong branding is one of the best actions you can take to reach success. However, to leverage the power of branding, […]

Managing people and finding ways to make them more productive are crucial parts of running a business. According to a Gallup study, employees work 20% better when motivated. Because of that, employers need to determine the best strategy to raise workers’ morale. Business owners and managers can utilize motivation theory in business. These theories are […]

The eCommerce market is one of the fastest-growing industries in the world. According to Statista, revenue in the eCommerce industry is projected to reach more than $3.2 trillion by the end of 2021. Online shopping is also the most popular purchase method since around 27% of the total global population are digital buyers. This rapid […]

Most businesses have plenty of various human-to-human experiences. Therefore, companies that understand and pay attention to human behaviour have more chances to be successful. This includes interactions between the company, customers, and employees. The best way to approach this matter is by using applied psychology in your business. The scientific nature of applied psychology can […]

The online market is flooded with brands competing for customers’ attention. Meanwhile, people’s attention spans continue to decrease year by year. With such an issue, how can you ensure your brand sticks in the minds of your customers? And what are the most important brand attributes to have in mind? If you’ve tried various branding […]

The eCommerce startups market is one of the fastest-growing industries in the world. According to Statista, revenue in the eCommerce industry is projected to reach more than $3.2 trillion by the end of 2021. Online shopping is also the most popular purchase method since around 27% of the total global population are digital buyers. This […]

Marketers and business owners need to be smart when finding ways to promote their products or services. One of the steps that determine the success of your marketing campaigns is developing a good marketing strategy. Aside from deciding tools and media to use for their campaigns, marketers also need to figure out how to create […]

Since its first appearance in 1994, blog content has grown to become the most popular online content type. According to Semrush, over 409 million people view more than 20 billion pages each month. However, bloggers still need to promote their content to the public to attract traffic. This can be a challenge, especially for those […]

Building a website for the first time can be an intimidating and challenging process. The thought of having to go through various technical tasks often overwhelms beginners and makes them hesitant to start their journey of creating and running their own website. The good news is, it doesn’t have to be that way. Creating a […]

WordPress is the most popular content management system (CMS), powering around 64 million websites worldwide. Incredible, right? But why WordPress is so popular? What makes it so good? Even with many other CMS platforms and new online website builders, WordPress still maintains its position as the go-to solution for making websites. But what makes it […]