person who have online store

How to Improve Website Interactions for Your Online Store

Website interaction, or better known as user interaction, is how visitors navigate and engage with your website. Poor user interaction is a good indication that your website needs improvement. As an online store owner, it’s critical to provide a seamless user experience to reduce bounce rates and increase conversions. So, if you’re wondering how to […]

Context in advertising

How Important Is Context in Advertising?

Online advertising offers various advantages – among them is to better reach and attract target audiences. Most online advertising platforms also provide targeted advertising tools, which have become increasingly popular. Contextual advertising is one type of targeted advertising that has gained popularity among brands. But what is contextual advertising, and how does it work? Let’s […]

people discussion using laptops

What Is a Marketing Program and Why Is It Important for Your Business?

A marketing program refers to the overall plan covering various activities taken by a company to increase sales. This is a crucial step every business needs to go through to ensure their marketing efforts can go smoothly and achieve the desired marketing objectives. These objectives need to be strategic to fit your company’s current strengths […]

what is marketing

How to Get Into Marketing: A Beginner’s Guide

Over the past few years, the number of small and medium businesses has continued to rise. With such intense competition, it can be challenging to stand out. One way to increase brand recognition and discoverability is through marketing. However, with so many methods, strategies, and marketing types – you must be wondering how to get […]

Understanding the Psychology of Selling

Psychology is a core factor every entrepreneur needs to consider when running a company. It affects various aspects of a business, including sales performance. By understanding psychology, business owners and marketers can figure out why someone buys a product, it is called the psychology of selling. This information is crucial for creating a good marketing […]

Shopify vs. WordPress: Which Is Better for Your eCommerce Site?

If you’re trying to decide between Shopify vs. WordPress to host your eCommerce site, you have come to the right place. Although both of these platforms are powerful, popular, and suitable for an eCommerce store, they come with different features and functionalities – each more suitable for different users and website goals. To help you […]

8 Best SEO Automation Tools for Your Content Marketing

Search engine optimization (SEO) is one of the most popular ways to improve your online marketing efforts especially to increase traffic to your business website. This method aims to improve your exposure on the search engine results page (SERP) by adjusting your website and optimizing your content. According to BrightEdge, around 53% of all trackable […]

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