Adding images or videos to your blog content is crucial to make it more attractive and easier to read. Aside from visual benefits, media files can also leverage your visibility. Around 62% of all searches on Google Web Search come from Google Images. However, there are several steps to take before your images and videos […]
With the advancement of technology, the marketing trend has shifted more into the digital ecosystem. Marketers now use various technologies and platforms that allow them to engage their target audience more effectively. Because of that, digital marketing has also become a viable career path. However, taking that first step into the digital marketing industry might […]
A business plan is a detailed description of how a business formulates its objectives and the strategies to achieve them. The plan often serves as a guide for how a company will operate. This is because it covers all things marketing, sales, financing, and operational plan of action. For startups, creating a business plan can […]
Social media has become one of the leading marketing platforms for businesses. They use the platforms to engage with customers, build brand awareness, and generate leads. However, it’s not easy to stand out when there are thousands of social media business accounts. You need the right approach to put you in front of your target […]
McKinley Marketing Partners shows digital marketing is the most in-demand specialty in the marketing field. Over 60 percent of companies plan to hire more digital marketers to their teams as online marketing trends become more massive. With the high demand, digital marketing is a smart career choice so one should learn digital marketing to become […]
Competitors are a great source of digital marketing ideas. Knowing your competitors can give a lot of insights into making improvements in how you market your own campaigns. Strategic planning forms an essential role in monitoring competitor tactics in any business area. Using the monitoring of competitors through manual or automated solutions informs your own […]
Marketing and advertising have gone through several evolutions since the internet became a prime home for online businesses. In parallel with that, customer behavior has changed widely and created new and different eCommerce trends every day. Website owners have harnessed much of the value found in the latest digital marketing innovations as these have become […]
Did you know that repurposing your content can benefit your website’s performance? Content can be redesigned for different platforms and different audiences to increase awareness about your brand. In this article, we’ll explain to you the basics of repurposing content and its benefits. We’ll also present some content repurpose ideas you can try out for […]
You have just prepared the content for your your blog, and you are now ready to share it with the world. But you are not exactly sure of what to do next. You cannot just sit back and wait for people to come up and read or share your content. If you want your blog […]
While there are plenty of digital marketing techniques that you can use to generate leads for your website and to increase brand awareness, eBook marketing is one technique that can bring you long-term returns. Marketing/promoting your business with an eBook is a hot trend, as eBooks are not only easily accessible but are also a lead […]
